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Difference between SEO and PPC (In: General Search Engine Optimization)
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kruegerbait
Joined: Nov 09, 2006
# Posts: 11
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Posted: 2006-Dec-14 15:09
Hi, I'm currently running a few PPC campaigns for my site on Google. I'm running them on a limited budget yet they seem to be doing OK, however I feel that there maybe room for some improvement which got me interested in ((name of book removed per TOS)) book. I was just wondering if anyone has read this, could advise me if it's worth purchasing, or if there is any other highly recommended PPC books. I don't want to waste any money, as I said before I am on a limited budget so any advice would be appreciated.
[ Message was edited by: bhartzer 12/14/2006 09:32 am ]
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2006-Dec-14 16:45
IMO - no - spend the money on an actual campaign and learn from the system itself and places like this.
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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Dec-14 19:01
There is ALWAYS room for improvement. The value of books and ebooks is reducing the time required to learn things. You can either trade your time or your money. Which is better depends on how much of each you have to invest.
If you are making money one good idea can more than pay for itself. If you're new to PPC you can start with the free resources and then consider the paid. Perry Marshall writes some wise information and offers a free five day email course.
If the PPC book writers would send me a copy I'd review them here so I could give more specific recommendations on which are worthwhile and what type of advertiser would most benefit from what they write.
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kruegerbait
Joined: Nov 09, 2006
# Posts: 11
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Posted: 2006-Dec-15 00:16
Thanks to each of you for your advice, I'll let this crazy buying season pass before I make any decision and if temptation gets the better of me and I do purchase a copy, I'll let you know how useful it is.
Sorry for posting the name of the book, I forgot that wasn't allowed. Ooops!
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sem4u
Joined: Dec 16, 2003
# Posts: 262
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Posted: 2006-Dec-15 09:02
I keep thinking about writing one. I even sketched out some ideas for an AdWords one. Maybe I will sit down and complete an e-book one day 
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