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major_clicks
Joined: Jan 25, 2007
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Posted: 01/28/2007 06:40 pm
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Hi Guys

I am new to the forum, so I will thank you for your input ahead of time.
I am a new ppc manager. I am working with a small local company that sells central heat and air units online. I need to tweak their offering as well as their website but my big question is should I base my charges on a percentage of the gross sale per unit after Google fees or on their net profit per unit ( which of course is allot less )? I really need this account as it would be my bread and butter.
Again thanks in advance.



SportsGuy
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Posted: 01/29/2007 06:14 am
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This a duplicated post of this question.

Anyone have any advice?

I personally prefer a flat rate agreement for the first year, until it's worthwhile to switch to a % of revenue generated.



flyingrose
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Posted: 01/29/2007 03:20 pm
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Most SEM companies charge either a percentage of ad spend (which I personally consider a conflict of interest because it is an incentive to spend more instead of wisely) or based on the number of keywords in the account.

I believe paying for results is the best path; however, few advertisers are currently paying based on percentages of profit.

I would suggest that whatever is fair for both you and your clients is the best arrangement.


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