Google Forcing to go Broad Match??

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joey_skulls

Joined: Sep 15, 2006

# Posts: 133

Posted: 02/22/2007 02:51 pm

Hi guys,

I have having issues with google regarding a list of keywords that dont show because of their "classification". I called Google, and they told me that if I would change my match options from Exact to Broad match, them my keywords would probably show.

I explained to Google, that it would be suicide for my client to do so. Even if I would enter every possible negative keyword, it would still be a budget killer.

So Google wants me to spend(waste) more money for my best keywords to show up in the results. It's like blackmail dont you think?

Have you seen Google do something like this before?

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flyingrose

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Joined: Oct 30, 2003

# Posts: 3361

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Posted: 02/22/2007 09:08 pm

I'm not sure what they mean by your "classification". Can you elaborate on that? I have not run into that issue but that is quite likely because I almost always use all three forms for most keywords.

Lately I have been forced to delete broad matched keywords which I've explained in another very recent thread. Between Google and Yahoo continually creating emergencies I'm having serious difficulty lately keeping up with accounts.

I only recently starting recommending that all advertisers who do use broad match start monitoring their accounts for sudden spending surges much more closely than has ever been necessary.

I cannot think of any logical reason that an advertiser would need to use broad match to get exact match to run. Is it possible that the reason they're suggesting you use broad match is that they don't think there are any searches for that exact phrase?

Many advertisers only use exact match so perhaps we will hear from some of those or I'll be able to find something online.

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flyingrose

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Joined: Oct 30, 2003

# Posts: 3361

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Posted: 02/22/2007 09:27 pm

What message are you seeing on the keywords that will not run? Are they brand new? I am frequently getting messages on new keywords that want bids of $5 or $10. I have mentioned before that I've set reasonable bids and ignored those messages and the keywords would usually start running within hours or days.

This post called Google Adwords Telling Fibs shows a screen shot of that issue. Is this what you're seeing? If it is I can tell you that you'll get that message on all three forms of the same phrase so using broad match for that situation is unlikely to do anything.

It might be a good idea for everyone to check out the entries from 2/21/07 about Google's New Quality Score column being implemented over the next few days.

Actually advertisers would be well advised to keep reading on that page, especially under the heading Google Fixes Major Price Gouge Bug. Another post talks about a bug that causes advertisers to still be charged for impressions and clicks even though ads were paused.

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flyingrose

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Joined: Oct 30, 2003

# Posts: 3361

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Posted: 02/22/2007 09:34 pm

Google has implemented major changes and there are reports about all kinds of issues. It would be wise to monitor the threads here plus the Official Google blog and the SEO Round Table Google related blog for issues and announcements.

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joey_skulls

Joined: Sep 15, 2006

# Posts: 133

Posted: 02/23/2007 05:49 am

The classification message I get is this:
An adult classification is preventing your ad from showing.

They say that google doesn't recognize my keyword as adult, so they won't allow it.
The keyword is something like this:
- (company trademarked and well known name) cams
- (company trademarked and well known name) porn
- (company trademarked and well known name) xxx
- (company trademarked and well known name) sex

They allow (company trademarked and well known name) CAM
without an "s", but not with an "s". Hmmm strange don't you think I asked the lady from Google, she said: "Well that' the way Google engine recognizes your keyword, and theres nothing we can do about it".

At imes, I feel that my client is being singled out, of this is just some sort of discrimination against the adult entertainment industry. I totally understand and respect the mesures they take to prevent crazy ads from showing etc.., but they are generalizing everybody in the adult business.

They this new rejecting reason they invented apparently called: Copyright

"At this time, Google policy does not permit the advertisement of websites (including services or products therein) that violate or encourage violation of any applicable laws. In this case, your advertisement directs users to a website that either contains (or claims to contain) copyrighted TV shows, movies, or music that cannot be distributed freely online, or your website promotes the availability of such material without the consent of the copyright holder.

As noted in our advertising terms and conditions, we reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site, and to terminate particular ads in our discretion."

My client is the content producer of his DVDs and they are preventing him from using his own company name has a keyword.

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