SEF
Search Engine Forums
Helping to make the Web - Since 1998
|
Virtual Promote Member Spotlight
LookQuick.com Xml Search Feed.
Earn revenue from your search directory or engine (lookquick) |
| . | ||||||||||
| Forums | Index | Active Topics | New Topics | My Topics | Search | My Profile | Register | Inbox | Rules & TOS | |
| . | ||||||||||
Email this thread to a friend
| Previous Topic Next Topic |
| Member | Message |
|
flyingrose Moderator
Joined: Oct 30, 2003
# Posts: 3361
|
Posted: 02/27/2007 03:48 pm
A New York Times article on PPC contextual advertising competitor Quigo reports that Google Adwords will Show Advertisers Where Their Contextual Ads Are Displayed. Quigo has beat out Yahoo and Google for the contracts to display ads on major sites such as ESPN, Fox News, and Cox newspapers. This is believed to be due to their willingness to let advertisers control precisely where their ads display. Competition may have convinced Google to reveal where ads are diplayed but opting out is nowhere near as good a plan as opting in so Quigo will still have the advantage. This article provides some good background on Quigo but first says Google doesn't have and then accurately says Google does now have a program that allows advertisers to target specific sites, specific pages on that site and even specific placement on a particular page. Google Rep "Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network. Still, Ms. Malone said she did not see much of consequence coming from the changes. “We don’t expect a lot of demand for that placement targeting,” she said. “It’s the brand, the display advertisers who care where they run.”" Sorry, Google. That is totally not true. I don't run any content ads and I plan to make a lot of money for my clients by bidding on particular placement. Here is a good example: A home improvement content site announces new, challenging to find products my clients sell. When I can place their ad on that announcement page right next to that article - which is PRECISELY when the reader wants to buy it - I expect those ads to be a home run. Keep in mind that almost all advice, research, and articles that talk about search are about what is best for Fortune 500 companies - not smaller businesses. The brand advertisers are sensitive about their ads appearing next to things that might tarnish their image by association. The small businesses who take advantage of home-run placements will quickly see why there is content, and then there is content. |
 | |
Who's Online?
There are 175 guests and 1 members in the forums right now.
Reflects user activity within the last 5 minutes
| Previous Topic Next Topic |
Switch to Advanced Editor and ... Create a New Topic or Reply to this Thread |
Related Forum Topics
- when Google banns the site? (In: Google)
- Google listing (In: Google)
- New Google Analytics Tracking Code (ga.js) (In: Google)
- Latest Google Update (In: Google)
- Google Keyword Analyzer (In: Google)
© 1995 - 2006 · iWeb, Inc · DBA JimWorld Productions