Bulk Uploads and AdWords

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cgar23

Joined: Mar 22, 2007

# Posts: 18

Posted: 03/22/2007 01:19 pm

Hello, I'm curious to know how others typically upload to Google AdWords when working with massive amounts of data. I suppose the AdWords editor tool has an acceptable way of doing this by copying out of sheets and into the tool, however I'm curious to know whether anyone has figured out a way for a .csv sheet to interact with the editor tool directly. You can export your account (or current view, etc) from the editor to a spreadsheet, is there a reverse? I would love to be able to make changes in the sheet then 'add' these additions to the editor without going through the "Ad Multiple..." window. The closest thing I can see is the import snapshot but the .aea files aren't workable.

-Chris

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flyingrose

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Joined: Oct 30, 2003

# Posts: 3361

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Posted: 03/22/2007 05:15 pm

I don't know that anyone who frequents here is familiar with working with "massive amounts of data". The large SEM agencies that provide services to Fortune 400/500/1000 companies would be; however, I don't happen to know of any that share that information online.

If I locate any sources I'll share them here.

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cgar23

Joined: Mar 22, 2007

# Posts: 18

Posted: 03/23/2007 11:02 am

Thanks, I appreciate it, I'm definitely not one of the large SEM agencies you described but have had good results with lots of KWs, Ad Groups, Ads, etc. :- )

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flyingrose

Moderator

Joined: Oct 30, 2003

# Posts: 3361

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Posted: 03/23/2007 02:25 pm

I have as many as 50,000+ keywords in accounts but I rarely use bulk upload tools other than spreadsheets downloaded from Yahoo, then populated, then uploaded again.

I often download all Yahoo ads and send them to Looksmart. I much prefer working online to spreadsheets; however, that was faster and easier at both Google and Yahoo in the past. Both are slower and more cumbersome now.

I suggested to Mary O'Brien (who gives the awesome Yahoo! Search Marketing seminars and is about to introduce new PPC seminars covering multiple PPC engines) that perhaps her company could produce some instructional material on working with bulk tools.

Few people truly realize how complex PPC advertising is or how to effectively use and control it. I do my best to share critical, timely information and the basics. When I find a source for what you're seeking I will use it myself and point visitors here to what I've found.

If anyone reads this and has suggestions please do post or, if you prefer, you can send them via PM to me and I will post them for you.

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