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Adwords PPC Cost Estimation? Please Help!
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Moderator(s): flyingrose, MJR
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ramki
Joined: Aug 31, 2006
# Posts: 57
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Posted: 05/11/2007 04:23 am
Hi,
I am doing Adwords PPC cost estimation for my product for the target keywords. I found cost per click (CPC) & Estimated Ad position for my target keywords from Adwords keyword tool
Please help me friends, how to find these details from Google
1. Search Volume -> Monthly impression / Search volume for the target keyword in Google (Adwords keyword tool is giving the search volume of the target keyword only in Graph). How to convert the search volume from Graph to numbers
2. How to find the search volume for the target keywords for specific region in Google (Ex. No. of people queried in US, UK, Canada, etc)
3. The estimated Avg. CPC & Estimated Ad Position for the keywords given by the Adwords Keyword Tool is for entire region?
4. How to find the Avg. CPC and Estimated Ad Position for specific region (like US, Canada or UK)
If anyone has adwords PPC Cost estimation format or sheet please share.
Thank you in advance
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flyingrose
Moderator
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 05/11/2007 08:45 pm
Hello Ramki and welcome. Although there are estimates, they are not accurate at all. The best way to determine what you wish to know is to actually put your keywords and ads into Google AdWords and let them run.
There are tools that can tell you the total number of searches on a keyword phrase during a thirty day period; however, they do not show Google searches specifically.
Getting search volume by geographic area will be even less accurate. All data varies depending on so many different factors that estimates are little more than guesses.
If you are wishing to establish a budget or provide information to decision-makers I would suggest that you ask for a starting budget and goals and proceed from there.
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Adwords PPC Cost Estimation? Please Help!
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