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How to get a better ROI with pay per click adverti (In: Pay Per Click - Google/Yahoo & Others)
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annoy01
Joined: Aug 24, 2007
# Posts: 1
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Posted: 2007-Aug-24 19:40
What does #of clicks and number of times shown in google means?That was the basis of click through rates,right?So how does they come up with that?
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2007-Sep-02 08:12
Hello,
In the future you'll want to ask quesitons about Google AdWords in the PPC forum. I'll report this thread and ask that it be moved there.
The number of times shown is called impressions. That simply means the number of times your ad could have been seen by someone searching.
Clicks are the number of times someone actually clicked on your ad. The click through rate (CTR) is calculated by dividing the number of clicks by the number of impressions.
If you have 100 impressions and get 2 clicks your CTR is 2 divided by 100 or 0.02 or 2/100 or two percent (2%).
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