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cfpa
Joined: Oct 20, 2006
# Posts: 203

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Posted: 2007-Dec-17 21:16
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Our PPC campaign for our company name averages 35 clicks per day (9% click thru rate with about a 1% conversion rate). I read in a whitepaper for Ion Interactive that it's better to have segmented landing pages that have simple buttons to segment users to better convert instead of having them land on your homepage.

I went ahead and created a new landing page with 3 options for people to click on - US Courses, Europe Courses and Online Courses. From there it will take the user to the respective calendar. Based on this whitepaper, conversions should increase.

Well today our clicks are only 8 with 0 conversations (click thru rate dropped to 4% and conversion rate is 0%). I'm so confused because it doesn't seem like changing the landing page would affect clicks. But I want to know why did our clicks drop significantly and did the change in landing page affect this? Also I want to know why implementing this new landing page idea doesn't seem to helping our conversions.



tb12
Joined: Mar 26, 2007
# Posts: 18

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Posted: 2007-Dec-18 20:39
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Chalk it up to the Holdiay. Go with what works.


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