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Forum Index · Search Engine Forums · Marketing , Traffic Building and Advertising · Pay Per Click - Google/Yahoo & Others · Who was the first PPC company?
 
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joey_skulls
Joined: Sep 15, 2006
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Posted: 12/24/2007 06:39 am
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Hi guys,

We are debating here at work as to which company was the first PPC company and when did it start.





SportsGuy
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Posted: 12/24/2007 11:45 am
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goto.com, that I recall...easily early 2001 or before...



kim_asm
Joined: Dec 26, 2007
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Posted: 12/26/2007 06:23 am
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Yep, it was goto.com. I started in the industry in 2001, right around the time Goto became Overture.



joey_skulls
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Posted: 12/27/2007 09:25 am
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I was right about Goto, but it started in 1998:

http://www.searchenginehistory.com/#ppc




ClickIt
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Posted: 04/11/2008 01:03 pm
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The ball started rolling around 1998. As noted, GoTo, then an IdeaLab company, was the leader in the field. (GoTo beget Overture, which sold out to Yahoo.)

(Around 1999/2000 GoTo, with it's green and yellow logo, had a huge court fight over Disney's Go.com similar logo. Disney lost. GoTo was ecstatic.

At the time, the very idea of an ad appearing in SERP was pure sacrilege for many people. Obviously, they got over it.

Also, it took no small amount of convincing to get the GoTo guys to allow ad agencies to manage multiple campaigns on our clients' behalf. We went several rounds with them on this particular issue. In the end, GoTo (and all of the other PPC companies) decided that letting agencies run campaigns was a good business move.

Another major revolution of PPC was when GoTo (finally, again after a good deal of conversation) decided to allow third party Web sites to display PPC results as SERP supplemental ads.

To a large extent, the people involved in the nascent industry were making up the rules of the game as we played it. It was quite a bit of fun, but hectic. [Yes, I was personally involved working at a Directory/Agency company at that time; I was the PPC Program Manager on the Agency side. In that era, our clients campaigns accounted for 1% of FindWhats' total ad base, and sometimes I'd end up bidding one client against one of my other clients in some categories. It was crazy in that my client base would end up swaying the entire bid range in a given category.]

However, there were also other PPC competitors.
FindWhat.com was then brand spanking new and had an office in Santa Monica CA. FindWhat is now Miva. As I recall, 7apes.com, Mamma.com and a few others were in the fight too.

When Google launched, we thought their SE was great, as compared to the Major SEs of the time. But Goog did not start with a PPC component. That came later, and it seems to have worked out OK for them.



 
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