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mgroark
Joined: Jan 11, 2007
# Posts: 6
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Posted: 2008-Jan-02 15:41
Hi everyone, I have a question about content targeting and thought this might be the best place to ask.
My question is Did Google make a change to its Content Targeting? During the first half of the month and in the prvious month we were getting maybe 2,000 content target impressions, then in the past few weeks we have been getting somewhere around 16,000,000 impressions. Now this wouldnt be a problem, but we are unable to increase our budget to what google says is max and therefore the increase in hits for content targeting is decreasing the number of ppc search word clicks which is really our bread and butter.
This also leads me to my second question, If I can afford it should I run my ads 24/7? Currently I have my AdWords budget set at about 50% of what Google suggests that I have. I am experiencing an almost 10%CTR on my words and from that an almost 15% Ecommerce Conv. rate. Each click costs about 1/8 of my per visit value.
In my eyes, It seems like the adWords is paying itself off but my Boss is still hesitant to go full speed ahead. Is there anything you can suggest I show him or tell him that can sway him to go full budget and bring in as many hits as we can. We've been collecting data for about a year now so It is unlikely that the current results are misleading and I think we would benefit from having almost twice the number of orders each week despite the high budget.
Sorry for the long post, any help will be appreciated. Thanks
Marty
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