Printer Friendly Version Print this thread
Email this thread to a friend eMail this thread to a friend
Related Forum Posts
  1. Database Redirect Question Please (In: Coding & Databases - PHP, ASP, Perl, etc.)
  2. Question about Googlebot in Google Webmaster tools (In: Google)
  3. google's keyword filter (In: Google)
  4. Sorry for Being the SEO noob. Question Outsourcin (In: Professionals Corner)
  5. Need Help Regarding Keyword Tools (In: General Search Engine Optimization)
Featured Web Site Template

Hundreds More at Free Site Templates.com!

Web Site Partners
Sponsored Links
Jet City Software
 
Whos Here ?
There are 0 guests and 1 members in the forums right now.
Reflects user activity within the last 5 minutes
Member Message

michaelvit
Joined: Dec 21, 2007
# Posts: 3

View the profile for michaelvit Send michaelvit a private message

Posted: 01/02/2008 10:52 am
Edit Message Delete Message Reply to this message

Hi all,

I've been looking for the answer to this question, but can't seem to find it anywhere, maybe one of you can help.

When creating keyword lists for PPC campaigns, does capitilization matter?

i.e. is there a difference between
running shoes
Running Shoes
Running shoes
RUNNING SHOES

or are they all recognized as the same?

This would greatly help me in creating my first campaigns as I am unsure if I should repeat keywords with different capital letter combinations.

Thankyou!



SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597

View the profile for SportsGuy Send SportsGuy a private message

Posted: 01/02/2008 11:44 am
Edit Message Delete Message Reply to this message

You should make them easy to read for human eyes, so use proper grammar - and follow the PPC providers guidelines, too.

Google frowns on all-caps, for example.



michaelvit
Joined: Dec 21, 2007
# Posts: 3

View the profile for michaelvit Send michaelvit a private message

Posted: 01/02/2008 03:10 pm
Edit Message Delete Message Reply to this message

Sorry I maybe wasn't clear. I wasn't talking about the ad copy itself, but rather the keywords for user searches.

For instance if my keyword is canadian geese.

Will my ad come up if someone types in
Canadian geese
CANADIAN GEESE
Canadian Geese?

or would I have to change make four keywords to capture these four search variations.



SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3597

View the profile for SportsGuy Send SportsGuy a private message

Posted: 01/02/2008 03:22 pm
Edit Message Delete Message Reply to this message

Nope - any of those will trigger the ad to show - all other variables being correct. wink

...though I'll add that I think you can set some programs to only trigger with an exact match - it'll vary by program if they consider caps v. non-caps as exact or not...


You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
  1. You have not yet logged in, or registered properly as a member
  2. You are a member, but no longer have posting rights.
  3. This is a private forum, for which you do not have permissions.

If you are a recent member, it's possible that you simply have not yet confirmed your account. Please check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions contained within.

If you cannot find this message, click here to Re-Send it.

If you are still experiencing problem, please read the Login Assistance Article for some advice on what may be causing your login not to work properly.

Switch to Advanced Editor and ... Create a New Topic or Reply to this Thread

New posts Forum is locked
© 1995  ·  iWeb, Inc  ·  DBA JimWorld Productions