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roweleven
Joined: Jan 25, 2008
# Posts: 1
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Posted: 01/25/2008 06:42 am
I currently manage PPC campaigns on Google, Yahoo and MSN for a large corporate retailer, however, many of the products cannot be purchased online and the fulfilment of orders that can be purchased online is outsourced to a third party. Therefore, online conversions, revenue and ROI cannot be tracked and measured. Additionally, adding to the site is not a possibility at this time....for example, coupons that can be printed online and then redeemed at the store locations. I know that radio and newspaper ads have models in place that use assumptions to measure and forecast conversions, ROI, etc. Any advice on creating a model that would work for me to measure online to offline conversions? Any advice or input would be greatly appreciated. Thanks so much.
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