Printer Friendly Version Print this thread
Email this thread to a friend eMail this thread to a friend
  • how to increse the google rating on my site (In: Google)
  • Featured Web Site Template

    Hundreds More at Free Site Templates.com!

    Web Site Partners
    Sponsored Links
    Jet City Software
     
    Whos Here ?
    There are 0 guests and 1 members in the forums right now.
    Reflects user activity within the last 5 minutes
    Moderator(s): flyingrose, MJR
    Member Message

    mattpfau
    Joined: Dec 06, 2007
    # Posts: 42

    View the profile for mattpfau Send mattpfau a private message

    Posted: 2008-Feb-19 17:08
    Edit Message Delete Message Reply to this message


    1) customize each text ad for each campaign

    2) Create campaigns by grouping relative and related keywords

    For example say you are selling cars. You should have several campaigns set up one for the keyword used cars, another for new cars, and maybe one for luxury and so on...

    Then for each of those campaigns, create a customized ad. Try to focus on using important keywords, meaning popular yet unique keywords in your title.

    3) when coming up with keywords remember to think broad, long specific keywords tend to become clutter and dont get any impressions.

    4) Also think about turning off the content network if you want to get higher qaulity clicks



    kynduvme
    Joined: Apr 18, 2001
    # Posts: 977

    View the profile for kynduvme Send kynduvme a private message

    Posted: 2008-Feb-19 20:27
    Edit Message Delete Message Reply to this message

    Also, customize your landing page to be relevant for the targeted keyphrase. This will lower your over all cost per click. Google measures your landing page relevancy



    tinysax
    Joined: Feb 20, 2008
    # Posts: 10

    View the profile for tinysax Send tinysax a private message

    Posted: 2008-Feb-20 20:34
    Edit Message Delete Message Reply to this message

    Another thing I'd add is to make sure there's an easy way for the browser to reach their destination. A lot of PPC campaigns don't see conversion because the landing pages are too convoluted, there's no quick link to a "purchase page" or whatever. The clearer and easier the call-to-action, the better the conversion (usually)...



    kynduvme
    Joined: Apr 18, 2001
    # Posts: 977

    View the profile for kynduvme Send kynduvme a private message

    Posted: 2008-Feb-20 20:47
    Edit Message Delete Message Reply to this message

    yes make the purchase option loud and obvious, KEEP IT SIMPLE STUPID K.I.S.S smile


    You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
    1. You have not yet logged in, or registered properly as a member
    2. You are a member, but no longer have posting rights.
    3. This is a private forum, for which you do not have permissions.

    If you are a recent member, it's possible that you simply have not yet confirmed your account. Please check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions contained within.

    If you cannot find this message, click here to Re-Send it.

    If you are still experiencing problem, please read the Login Assistance Article for some advice on what may be causing your login not to work properly.

    Switch to Advanced Editor and ... Create a New Topic or Reply to this Thread

    New posts Forum is locked
    © 1995  ·  iWeb, Inc  ·  DBA JimWorld Productions