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Forum Index · Search Engine Forums · Marketing , Traffic Building and Advertising · Pay Per Click - Google/Yahoo & Others · Accelerated ad view or spread through day
 
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kynduvme
Joined: Apr 18, 2001
# Posts: 965

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Posted: 03/11/2008 11:03 am
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What do you think works best. Blow your wad as fast as possible or let your ads display evenly over the day? I suppose it would depend on the product and what typically is the best time for conversions. I guess I just answered my own question. Any other comments?



robertpriolo
Joined: Mar 17, 2008
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Posted: 03/17/2008 11:27 am
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If your budget is large enough to it as fast as possible, but if your budget is limited and you usually end up maxing your budget on a daily basis then spread it out.



trace_johnson
Joined: Apr 09, 2008
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Posted: 04/10/2008 09:32 pm
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I recommend displaying your ads evenly over the course of a couple months. Then go into your analytics and break out when conversions happen most often. If you are working with a limited budget I have found it easier to shorten the time when the ads are displaying i.e. from 7am to 7pm if conversions happen more often during that time period.

The only time I have recommended to a client that they use accelerated ad spend is when they are in a very niche industry and there is low search volume for their target keywords anyway.


 
Forum Index · Search Engine Forums · Marketing , Traffic Building and Advertising · Pay Per Click - Google/Yahoo & Others · Accelerated ad view or spread through day
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