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alisha0512
Joined: Jun 10, 2008
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Posted: 06/16/2008 04:34 am
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please tell me for PPC, what is the minimum cost of a keyword?



los_angeles_seo
Joined: Jun 12, 2008
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Posted: 06/16/2008 04:39 am
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depends on the keyword



jwm909
Joined: Jun 19, 2008
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Posted: 06/19/2008 12:43 pm
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The minimum cost of your keywords are determined by several factors, which collectively are called the Quality Score (AdWords terminology).

A "Great" Quality Score is bestowed on keywords that are very relevent; may have a high clickthrough rate (CTR), relevant ad text, and a unique/relevant landing page.

Generally, as any one or more of these attributes decline in quality, your minimum bid will increase.



SportsGuy
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Posted: 06/19/2008 12:48 pm
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...also depends on the platform - minimums are not standard base dona keyword - each ad platform has it's own limits...



alisha0512
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Posted: 06/24/2008 04:46 am
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What is CTR?



g1smd
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Posted: 06/24/2008 05:13 am
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http://google.com/search?q=ctr


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