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How to get a better ROI with pay per click adverti (In: Pay Per Click - Google/Yahoo & Others)
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helen7223
Joined: Oct 07, 2008
# Posts: 2
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Posted: 2008-Dec-03 13:45
Hi All,
I am interest in Google, Yahoo and MSN Pay Per Click. If anyone has already got these 3 top engines' PAy Per Click, I would appreciate any feedback if it's beneficial or not. Also I would like to know do I have to optimize my website before I get the Pay Per Click? Is the Pay Per Click the best option? And how fast does the website appear on the Top Ten search engine? Sorry for all the questions guys.
Any reply would be much appreciated.
Many thanks in advance.
helen
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animated3d
Joined: Dec 22, 2005
# Posts: 444
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Posted: 2008-Dec-03 23:19
pay per click can get expensive and what you want is to have a good landing page that converts clicks into sales, you bid out your budget for a certain keyword lets say 'pink widgets' and then when someone searches for that word all the bidders results end up on the right side of the screen for the google results , you should think of well which keywords are the best in your niche to bid onand also have a good title and description that would make people click yours instead of the others and in my opinion just invest into googles PPC program or maybe yahoo's its cheaper but also brings in less traffic and msn's is as good as worthless.
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afreshup
Joined: Dec 05, 2008
# Posts: 1
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Posted: 2008-Dec-05 18:46
I am running a world-wide ppc campaign for the first time and this is my problem, I really hope someone can help.
I am running a national and continental campaign of general bland keywords like
"Widgets for sale". This campaign is further broken down into different adgroups for optimization purposes
NOW, I want to go GEO on the individual states/provinces. Obviously I want to target market specific keywords in my national campaign i.e. "blue widgets in Miami Florida" to attract clickers in other states seeking that product.
Then I want to target the GENERAL keywords i.e. "Widgets for sale" in specific Geo regions like Atlanta Georgia. The problem is this.
When I target GENERAL keywords in my Geo Campaigns it cancels out the keywords in my National campaign limiting my ad exposure to the best performing ads between both campaigns.
Sorry for writing so much .. Aubrey
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animated3d
Joined: Dec 22, 2005
# Posts: 444
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Posted: 2008-Dec-05 22:52
you can geo target your ads that only people in those locations would see it in adwords.
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