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rominosj
Joined: Mar 09, 2004
# Posts: 17
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Posted: 2004-Apr-22 06:08
Hello Guys,
Can any one foresee the future of SEOs when these days we have so many SE where you have to pay for submission or PPC as Overture and Kanoodle?
There isn't much optimization left to do if you use PPC, right?
So, what will happen to SEOs, what should their next move be?
SJ
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Wail
Joined: Feb 23, 2004
# Posts: 72
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Posted: 2004-Apr-22 15:11
No. I can't see this being a problem at all. Google and Yahoo's main index are built from the spider technology. It's very easy to make the marketing pitch; do well in Yahoo for free or pay for the rest of your life?
Can you see Google going entirely pay for inclusion? Google's success has been that they were seen to be impartial. The best way to be popular is to have good results and in many cases this is the anti-thesis to a pay-for-performance model.
If search engines are unlikely to go entirely pay for inclusion then there its unlikely we'll see the death of organic SEO.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2004-Apr-22 15:29
A lot of SEOs manage PPC campaigns, and when it comes to managing thousands of keywords for one campaign for one client, the businesses themselves don't have the time or expertise to do it. Besides, there's a lot to managing a PPC campaign, including picking the right keywords, bidding correctly, and even managing dayparts.
Wail is correct, we will never see the death of organic SEO.
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2004-Apr-22 16:10
I was just thinking about this the other day... about a year and a half a go everyone was wailing the death of SEO. I didn't beleive it then and I see no signs of it slowing down. But the one thing for all SEOs to remember is this: Adapt or Die!
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teodor_2004
Joined: Feb 24, 2004
# Posts: 113
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Posted: 2004-Apr-22 16:20
as long as the market will be capitalist, seo will exist
we may have a problem when we go to heaven because there the market is perfect, but if
you think that even there might exist places better than others we might keep working
even there.
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14512
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Posted: 2004-Apr-22 17:04
There will always be a need for Web Site Optimisation WSO - synominous with SEO in that the objective is to make the best of a web presence.
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2004-Apr-23 15:33
Excell, thank you for the "WSO". I was just talking to my wife trying to find a quick and easy way to say what SEO is to those who would't alreay know. I settled on Web Site Marketing. Everyboyd knows what a web site is and everybody knows what marketing it. Many still do not know what search engine marketing or search engine optimization means. SEO and SEM still very much feel like "insider" terms.
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cabbagehead
Joined: Eons Ago
# Posts: 532
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Posted: 2004-May-10 05:53
Guys - I don't think it's so black and white. True SEO may be around for a while but we've all seen what has happened to HTML over the past 10 years, right? I remember knowing ppl making $100k+ doing HTMl back when no one knew what it was. You don't think SEO will be analogous to that in a few years? It's not too different...not to technically challenging - and there are plenty of tools to automate the process recently. Further, we've all seen what's happened to technology being outsourced to india and china. Why would businesses continue to pay big mula when they can pay 1/10th the price for an Indian to do the work?
Bottom line - we're going to see a maturation of the field and that's going to mean less opportunity regardless of what the SEs do. That's just the way the market runs.
:-
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huebdoo
Joined: Eons Ago
# Posts: 68
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Posted: 2004-May-11 18:44
IMO ... most SEO guys are just web designers that just realized that Web Design has been dead since about 2001 and need to expand the business plan.
Most so called "SEO" people are pathetic when it comes to site design / metrix / measurement and an understanding of the 360view of a customer.
The hard part is that all of us get lumped in with these losers that give us a bad name and make us look shady and not worthy of proving ROI.
The industry needs standards, but mostly the Buying public needs education on the subject. People just assume that you create a site and the World will come crashing in to buy their goods... that doesn’t happen in brick and Mortar ... doesn’t happen in eCommerce either.
I think each of us that know what we are doing should put aside a section of the web site for education for the buying public ... much like Bruce Clay or Jim or Danny Sullivan do... If you can educate the buying public instead of hiding the way we do this... we will see a clearer understanding on the importance of it and the clarity of how a web site shouldn’t be only an IT tool run by the Geeks in the server room, but a Global Marketing and Sales tool run by the company as a whole.
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Wail
Joined: Feb 23, 2004
# Posts: 72
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Posted: 2004-May-12 09:10
huebdoo, I agree with you. We need to shake the industry up and kickout the coybows. Burnt customers don't come back.
I think this happened, to a point, with HTML. There are still big design agencies but they speak Marketing Talk and win or loose their contracts based, sometimes, on how they'll manage the budget and report costs. It's turned professional.
I'm lucky in that I work a professional SEO company. I get to deal with big sites. I've found that if you say there's a technical program with the site - you get silence. If you say there's a marketing related issue with the site - you get all the money you need to fix it.
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greenleaves
Joined: Mar 21, 2002
# Posts: 720
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Posted: 2004-May-12 16:22
Bottom line - we're going to see a maturation of the field and that's going to mean less opportunity regardless of what the SEs do. That's just the way the market runs.
I find that to be true and happening this very instant. The internet is still not conpletely conquered and there is a lot of vacum to be filled, but not forever. The maturation of SEO as an industry is bound to happen, and with it, SEO future will darken, but not dissapear. Just my two cents
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2004-May-17 20:05
Since the beginning SEOs have had to adapt to stay alive. This will be the case in the future as well.
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