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advantage14
Joined: Dec 21, 2004
# Posts: 4

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Posted: 04/16/2005 04:41 pm
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I would like to know what the board thinks about pay per ranking.

Example:

top 10 for "online sportsbook" in Google is worth "x" per month.
top 3 for "online sports betting" in MSN is worth "y" per month.
1st position for "nfl odds" in Yahoo is worth "z" per month.
etc.

All feedbacks are welcome.





yellowwing
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Joined: May 21, 2002
# Posts: 2524

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Posted: 04/18/2005 12:53 pm
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It would depend ultimately on the Return on Investment. If a potential client has a unique and excellent way on converting visitors, they would more likely be willing to pay more.

I think it would also depend on the timing of the sports seasons. Online sport betting during the heat of World Cup Soccer would be much more valuable than 'NFL odds' during the month on April!

These operators are very sharp. They know and live and die by numbers. You got to have nerves of steel when negotiating pricing with them. Never be afraid to walk away from a proposal if it is too low.


 
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