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the future of SEM, especially about Pay-per-click
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Moderator(s): yellowwing
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dicek1979
Joined: Sep 14, 2005
# Posts: 3
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Posted: 09/14/2005 04:39 am
I am Japanese, working for small SEM company. And now I am researching about Pay-per-click software. In Japan, the pay per click softwares like Bidmanager(Atlasonepoint) and like BidRank are not introduced to our market yet. So we are wondering whether we shoud get into the market in Japan or not. Surely we notice it will be a big market, but also it may be kind of risky, i think. this is because the bid system depends on the business model of Overture and Google adwords. If they stop this business model, the softwares would be meaningless.Is there possibbilities that they stop it?? is it very little?..so i am researching on its future on USA website, because your Internet business go three year ahead from ours. So if somebady has any opinion and article about it, please let me know. I am worried that i could tell you what i mean..thank you for reading my poor English...
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3550
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Posted: 09/14/2005 05:50 am
They are no going to stop using this business model - it makes them way too much money.
Plus, Overture (now Yahoo Search) practically invented this category of advertising back when they were GoTo. Not likely, even with the recent changes, that they'll leave it behind.
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dicek1979
Joined: Sep 14, 2005
# Posts: 3
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Posted: 09/15/2005 01:52 am
thank you very much, Sports guy.
They don't stop the bussines model,so it can be nonsense that there are no tools for autmating bid in Japan, I think.
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3550
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Posted: 09/15/2005 02:56 am
Actually, given some of the regulatory challenges in other parts of the world, I can see why folks have focuse don North America.
I have a firend working on a payment platform right now - they ran a simpler version out 6 months ago and went live for the Asian market. The amount of traffic was so large they had to shut the program down and rebuild it to handle the traffic volumes.
This simply means there are a lot of variable to consider when entering the Asian market - companies do not simply go into one country in Asia - they enter the market as a whole.
On top of everything, the actual number of languages an application manufacturer must content with makes it it pretty daunting task.
Everyone wants into the Asian marketplace, but it's still a big unknown and has a lot more challenges than many other areas right now.
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