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fortune
Joined: Nov 19, 2000
# Posts: 117
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Posted: 2001-Jul-16 23:48
FTC receives complaint of unfair and deceptive advertising practices through search engines.
http://news.cnet.com/news/0-1005-200-6583156.html?tag=mn_hd Time to bring online advertising disclosure up to snuff?
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skiguide
Joined: Feb 02, 2001
# Posts: 761
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Posted: 2001-Jul-17 13:55
Thanks for posting that link,fortune.I read a small blurb about it in the local newspaper this morning, but wanted more details. this could get very interesting.
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Mike-Levin.com
Joined: Sep 27, 2000
# Posts: 1988
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Posted: 2001-Jul-17 16:10
That bodes well for the talented SEO. I always thought that an "independent" (non PPC) listing nipping at the heels of the paid listings was more valuable. A nice fortified listing will always be there, as opposed to PPC listings, which disappear when you stop paying. It will be even better if PPC sites must disclose paid listings. The sites ranking high on their own merit will be all the more appealing to the surfer.
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