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karenmcd
Joined: Jul 25, 2007
# Posts: 1
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Posted: 2007-Jul-29 13:41
Hi everybody, I have a new website. It's a nationwide search platform for finding property managers. It's not all Live yet, only a few pages are and it is only there to start generating this list of clients. Being I only have a few pages up, is this hurtung my ranking? I thought about taking the whole site Live just so I'd have more content....or do a Beta test, but am concern about not having enough managers listed to make it very usable yet. I have a company working on the PPC campaign...not to sure how thats going yet. I rarely see my ad on google. My competitor website is all over the place. How do I compete with that? My PPC company told me my competitor had 16k links and thats why they are ranked so high. And that for me to do this I would have to do a SEO program, which would take at least 6 mos. to really get going and get some good links. Do I need to just give the process time or is there something else I can do?
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Dinkar
Staff
Joined: Aug 12, 2001
# Posts: 4391
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Posted: 2007-Jul-29 16:20
My PPC company told me my competitor had 16k links and thats why they are ranked so high.
You don't need a single link. You need money ($$$$$$) to rank high with PPC campaign.
Are you looking for PPC advice? Let me know and I will move this thread to PPC forum.
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harrysmith
Joined: Mar 31, 2007
# Posts: 16
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Posted: 2007-Jul-30 14:47
Generally new sites don't rank well, Work hard on SEO, get relevent backlinks, update content and market your site properly within month or two you will see the change.
I wont suggest you to invest in PPC rather hire an SEO and get your site at the top in ranking jsut my opinion.
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kharen
Joined: Sep 20, 2007
# Posts: 25
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Posted: 2007-Sep-21 21:32
Or better read some topic about in SEO. I think it would help you a lot... you can promote your site and you can learn a lot...
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trymeout
Joined: Sep 22, 2007
# Posts: 21
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Posted: 2007-Sep-23 01:45
Link building is the key. The most common ways of getting backlinks are thru social bookmarking, directory submissions, submitting to press release sites, forum sigs, etc. etc.. What's important from an SEO point of view is getting relevant and quality (organic / natural) back links. You get this if you provide very good content that would make other sites want to link to your site. Also having back links to high PR sites helps your site on PR building as well.
On a marketing perspective IMO, having more targetted link backs is very important as these yields the highest conversion rate. In general, the more link backs you have - the more exposure your site gets - the more chances you get traffic from these back links 
PPC, paid targetted links, banners are best premium ways you could target your audience if you need immediate results. IMO, SEO is good in the long run. And if you need targetted results and have a deadline - paid ads contribute well on your marketing mix IMO.
Hope that helps You may PM me should you need more advice. Best of luck!
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proson
Joined: Sep 22, 2007
# Posts: 4
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Posted: 2007-Sep-23 15:54
you don't need to buy the highest ad position to get to 1-3 on ppc. it all depends on your click through rate. say you buy a keyword that estimate your position is 4-6. If someone's buying ad pos. 1-3 in your keyword, their click through rate is lower than your ad, your ad will move to 1-3 automatically in case of google. in the case of link, you don't need any link to rank high in ppc. The person who told you was either lying or he/she didn't know what he/she was talking about
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