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kynduvme
Joined: Apr 18, 2001
# Posts: 977
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Posted: 2007-Dec-19 22:10
What is a reasonable target for converting fisrt page visitors to a sale or a lead
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10418
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Posted: 2007-Dec-19 22:19
It very much depends on the industry and the demographic of your visitors.
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SportsGuy
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Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2007-Dec-19 23:35
...and what you want to see. It's very much a personal metric. I know one company who's conversion profit is so large, that a single monthly conversion is huge.
Smaller margin products will obviously require higher conversion volumes to make a profit.
Your best bet to to look at your historical data and formulate a plan from there. If you don't have the data, start collecting it today and in a month or so, you'll have useful stats to make a decision on. 
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kynduvme
Joined: Apr 18, 2001
# Posts: 977
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Posted: 2008-Jan-07 18:44
ya i have it all the data, i just cant help but think our conversion should be much higher for a free online loan application.
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