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inquisitive1
Joined: Jan 09, 2008
# Posts: 6
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Posted: 2008-Jan-09 23:26
Hello Everyone,
I would like to optimize a website for its geographic location. In order to do this, I think I should preface certain home-page keyphrases with the name of the city. (i.e. put the name of the city in front of the keyphrases.) Is this necessary if the name of the city is in the Location Meta tag?
If yes, I'm wondering if I should repeat this practice throughout the website for better effectiveness, or would this be unnecessary?
I would also like to know what the purpose of the Distribution Meta tag is.
I would really appreciate answers please.
Thank-you,
PeterB
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jan-09 23:32
Optimising meta tags will not make much difference, if any.
Local content, including addresses, post codes and telephone numbers will definitely help. Like optimising for any other search, content counts most.
If the location is a key point, use the ,title. tag (which does matter, and use it in your on-page title (H1).
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2008-Jan-09 23:58
The meta description and the document title are the only two things that have any real use.
You can confidently ignore the others that you have mentioned here.
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inquisitive1
Joined: Jan 09, 2008
# Posts: 6
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Posted: 2008-Jan-10 00:13
Thank-you for the information.
I have one other question please. Do you know if it would be more beneficial for a website to use the name of its geographic location throughout the site (i.e. on all, or almost all the web pages.), or whether this would be unnecessary or detrimental?
Thanks
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jan-10 00:37
It won't do much harm - unless it makes the pages look stupid!
On the other hand, is it really necessary? SEs look at sites page by page; there's no need to optimise every page for one key word, and it could reduce the value of other key words.
On the other hand, optimising one page for location + keyword 1 and another for kw2 makes sense.
The trick is always to get in the heads of your visitors; what combinations of search words are they using?
Will they always search by location?
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inquisitive1
Joined: Jan 09, 2008
# Posts: 6
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Posted: 2008-Jan-10 01:38
I don't know if searchers will specify the location, but all of the competitors use it somewhere on their sites.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2008-Jan-10 19:39
Location is always tricky... because you will probably want to mention your coverage area not just where you are based. That can lead to quite a list of locations.
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