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Choosing meta descriptions for eclectic sites (In: General Search Engine Optimization)
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kg84
Joined: Jan 28, 2008
# Posts: 25
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Posted: 2008-Jan-28 20:39
If the meta description or title tag is longer than the recommended length does it have a negative affect on it search results?
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phrail
Joined: Jan 09, 2008
# Posts: 61
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Posted: 2008-Jan-28 20:41
It just gets cropped to about 150 characters I believe, so it would be a good idea to keep all your keywords within that limit. Shouldn't give you any negative results at all.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jan-28 21:14
It's like saying 'keep the change' - never does any harm, but by the time you get to say it, the service has been done - so you get no benefit except that little glow that you were generous.
Or, in this case, the little glow that is the beginnings of repetitive strain injury due to excessive unnecessary typing 
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kynduvme
Joined: Apr 18, 2001
# Posts: 977
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Posted: 2008-Jan-29 16:23
Some Search Engines USe the meta description in their search results including Google. This allows you to speak directly to the searcher instead of letting the Spider take a non-sensical portion of you body text and just listing that under your link.
This will increase your impression to click ratio.
Highly necessary.
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2008-Jan-29 16:49
but wait, if you make it excessively long or spam it somehow with an unrelated description of your content, it can work against you. The SE's will see it as a nefarious attempt to gain rankings. All tags should always be used properly, but, going over by a few words is not a problem.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jan-29 17:45
I doubt there's any penalty for excessiveness ; it would simply be ignored.
It would certainly do no good. Meta tags can only do good if they follow guidelines, and writing the algo to ignore malformed metatags is hardly rocket science.
So besides the repetitive strain, you are simply informing your rivals (a) of what's important to you and (b) that you haven't read the guidelines. Usually unwise to advertise weaknesses!
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mj1256
Joined: Jun 05, 2006
# Posts: 918
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Posted: 2008-Jan-30 00:32
the algo may not catch it but your scheming competitor will
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