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ducat
Joined: Feb 04, 2008
# Posts: 1
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Posted: 02/28/2008 02:16 am
Dear web master i have dynamic web site and its a challenged for me to optimized it for search engine. so i need your help regarding optimization tips.
Thanks!
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animated3d
Joined: Dec 22, 2005
# Posts: 358
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Posted: 02/28/2008 04:35 pm
you can optimize the important parts such as Title,meta descriptions even if the page is dynamic
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nhd4me
Joined: Oct 14, 2007
# Posts: 39
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Posted: 02/28/2008 05:55 pm
This was recently discussed at SMX London.
G1smd did a great job of covering the sessions (thank you) and here is his post on this from 22 Feb 08(sorry for pasting in but did not know how to link to it)
"The second session of the day was very well attended and dealt with problems with dynamic websites. A lot of material was covered in a short time, by the panel of Mikkel, Ralph and Krisjan, with even some time for a few questions at the end.
Search engines want to index as much content as possible, but they cannot always achieve that due to problems on the site/server they are trying to index. Some may be familiar with the IRTA model:
- Indexing - dynamic problems can be a serious issue to overcome
- Ranking - In some cases dynamic solutions can outrank static solutions
- Traffic - same game for both static and dynamic sites
- Actions - design of page will influence user action to buy.
When a user makes a page request, quite a lot happens. The request is sent by the browser to the server, and the server may well have to interact wth a database for retrieving content, fetch 'included' boiler-plate header and footer information, build navigation links, and deal with other variables. Only once the page has built, can it be sent out to the browser.
The requirement to manage content via a database ofte leads to the fact that information needs to be passed from page to page as the user browses the site, and that can lead to some very long parameter-driven URLs that are very search engine unfriendly. There are ther ways to implement a site in such a way that the required user-functionality is maintained, while delivering a search-friendly solution at the same time.
In some cases, a simple "bridging layer" between the simple-life that the search-engines crave and the complexity of the underlying site architecture may be all that is required. Alternatively, some automated process could be setup to replicate the site as a separate static copy that is stored and cached for the users to directly access.
In general, there is NO problem to:
- store data in a database, but you do have to provide a way to get that data out onto spiderable HTML pages
- A question mark in a URL is NOT a problem.
- using server-side includes is NOT a problem.
- the URL extension (the bit after the dot) can be anything you want, just as long as the page is served with a MIME type of "text/html".
Where the direct problems lie are:
- in having very long URLs, epecially those with very many parameters
- duplicate content (note was made of a site where one page was indexed 200 000 times, all with the same identical content) caused by session IDs, time stamps in URLs, parameters in a different order, www and non-www, multiple domains, capitalisation issues, and a whole host of other problems
- spider traps, such as caendaring functions that can bespidered for an unlimited number of days into the past and into the future
- issues raised by the use of Ajax technology
- owntime of the server for whtever reason, including '500 error' messages.
Indirect problems include:
- cookies, flash, javascript
- geo-targeting and personalsation issues
- forms especially if used as navigation elements
Not related at all, but still problems:
- robots.txt
- meta robots
- password-protected content
- frames"
[ Message was edited by: Dinkar 02/29/2008 07:18 am ... Reason: Tags deleted. ]
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