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calgaryseo
Joined: Mar 03, 2008
# Posts: 1
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Posted: 2008-Mar-03 16:50
Hi everyone,
A client has an uncomplimentary page about them that they would like to push off the first page. I know the standard advice of "respond to the criticism," but we are also trying to push the result down.
My question is this: how can we get www.example.com and www.example.com/example listed as two entries in Google? For example, a search of "Heinz Ketchup" in Google shows www.heinz.com as #1 and www.heinz.com/World.aspx as #2. Is there a trick to accomplishing this?
Does anyone have experience in re. management in general? Any advice you could pass along would be great.
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dudibob
Joined: Oct 13, 2005
# Posts: 1462
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Posted: 2008-Mar-03 17:34
Basically, you need 10 top ten listings of the clients brand to do this properly, The 2 results from the same doamin are like that because I think they should be indented but because the top result has site links, it's displaying like that.
The best advice I can give, use ten different URL's rather than trying to get 10 pages from the same URL ranked above. Even profile pages from some sites can easily outweigh sites 
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Mar-03 18:16
But be careful. If this is a campaign, rather than an isolated case, then they may adopt a similar approach, and they may win.
In many cases, the best action is no action at all; the problem may well be self-solving.
If the client is 'in the right', then it's a battle you should win, and probably will. But there's no guarantees. If your client is 'in the wrong', then the approach you propose may incite further action against the client.
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