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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-13 10:52
Hi all, this is a question which may be frowned upon and which most may not want to answer.
Those who work as professional marketers and SEO, what would you charge for a typical 10 page brochure site in regards to an organic optimising campaign? I never know how much to quote and base iton the complexity of the site structure mainly. I have worked for larger SEO companies in the past and my rates are currently around 30-50% of what they charged, and i do a better job in all honesty.
no need for exact figures... what bracket do you fit into in the following.
£50-100 per month
£100-150 per month
£150-250 per month
£above.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2008-Aug-13 19:35
Per month? Why "per month"?
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-16 11:35
cause i work on each site once a month.. for two reasons.
1) mostr companies like a monthly report and invoice.
2) One month is plenty enough for the changes to take effect.
It works for me thats all, and the companies i work with, as they see regular results and reports, but i realise it may not be for everyone. I have an initial contract of three months, after which it is continued every month if agreed (most of which do, as they see the benefit).
I once worked for a large optimising company who charged every month (considerably more than i do) , yet only worked on the site every three months, and probably did the same amount as i do in one. Their results werent that great, yet the work kept rolling in.
I dont know how many of you work solely in SEO though to be honest, or do it as a sideline to other web work etc etc. So, perhaps i ought to change the question..
What do you do as your main job?
Do you solely concentrate on organic optimising, or a whole heap of stuff?
Myself, this is all i do now, and do primarily onsite technical with a dollop of marketing with regards to improving the site and conversions. I dont do much link building if i can help it, and i dont touch PPC.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1247
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Posted: 2008-Aug-17 06:09
I myself prefer to do everything. web design, content, seo, marketing, links etc. Actually I should say "demand". I have had way too many people stick their fingers into my work and screw it all up - so now if they want me, I do it all.
Having explained that. For a basic low compete site subject, I charge around ( it varies on the customer and subject ) 500.00 a month for the first 3 months and then agree to add, update, new links etc every 20 days for a rate of 250.00 a month.
Not sure if I was an help to you though
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-18 11:47
i used to do everything, and still do to a degree with regards content, but try to do less (ie zero) web design now, as i find it too frustrating going backwards and forwards with people trying to get exactly what they want. now all i do is optimise.
Yor prices are WAY higher than mine incidentally (and other companies i've worked for), but prices are my downfall. I dont like to charge too much, but sometimes i think i'm underselling the service and myself.
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3600
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Posted: 2008-Aug-19 01:51
SEO only, but can advise other work, too.
On the rare occasion I do take on external clients these days, my rates are simple - between $250 & $350 per hour of my time.
Since the initial report to explain the issues is relatively simple to compile, the keyword research rarely takes long and the recommendations to each client can be drawn from a common list of "issues to fix" with a few bespoke additions unique to each case, I rarely invest more than 3 - 5 hours into a client. After that time from me, the need to go away and get the work done. if they do, they'll see results and come back as they need me.
Otherwise, we're done. My time is compensated, and it's their choice if they actually do the work to their site. I'm not going to chase them to make it happen.
So I don't need to worry about policing them to get work done, and my time is free for other projects. 
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-19 09:34
so all you do is suggest ways to improve, but dont actually do it? interesting...
My rates are much lower and the work i do seems to be more involved than both you and beth.. perhaps i need to reassess. A typical contract goes as follows...
- initial site report and assessment, pinpointing areas which need work but without going into too much detail. Also current keyword positions and visitor stats breakdown. This is actually free for certain clients as its a spec for me to get the contract. I also send a current peformance report and a proposal.
- 3 month initial contract. I do technical onsite, redoing site structure and layouts, and also honing indivudal pages with regards to content and theme. I'll also pinpoint failing shopping carts, call to action, increase conversions etc where possible, general marketing really.
- continued monthly if agreed, no contract.
- Full report outlining performance, stats, advice, and work done.
Cost , well i havent got any client which is over £140 per month, and several quite a bit less than that. For that i spend about two to three hours each month.
I think my prices are low, however, i'm still building the business and reputation up and want as many as possible for referrals and performance figures. When i get to a level which warrants losing a few for the sake of a price increase, I'll hike it up. I think i may have to start next month...
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1795
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Posted: 2008-Aug-19 12:45
There is no one size which fits all. We do just about everything you have listed (Most of the time we may have to clean up the codes, some work on the server side) for about $500 per month or more depending upon the domain.
It is not something you can arrive at after a brief glance at the site. For a hotel conglomerate in the Europe, we have charged several folds higher than we have charged for a glass designer. It is the value of the property which eventually determines the rate.
Failure to gain the maximum visibility can sometimes mean the loss of business. If you can deliver the objectives at the specified time, then cost is of no great significance. It is not just a matter of optimizing for the Search engines - it is a lot more.
Many a times, you will see instances of "mission creep" after you start a project. Any escalation of costs at a later time might result in an unsavory situation.
Arriving at the right price is still an Art.
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-19 14:21
yep prices are a tricky one i must admit, and something i've not thought about before and it isnt my strong point. currently, i'm just going on how happy the client is, and if they dont mind paying out for the service. If i decide to up the prices to a more realistic level, i realise i may lose one or two, but the offfset should be that i do less work for the same return.
tricky.. anyway, thanks for the replies all
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vanachte
Joined: Feb 10, 2004
# Posts: 404
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Posted: 2008-Aug-20 20:22
Prices are incredibly variable. A complete SEO pass on a site, optimizing all pages can take hours, days, or weeks, it all depends on how large the site is, how complicated the design is, does it use a CMS, or is it super basic HTML, is the market a super competitive one, or a small niche, does the site require huge amounts of links to rank, or none at all - how many phrases are desired 1, or 100.
There are just sooo many factors that could cause the SEO to cost $1000 or $10,000 and then $100 or $1000 per month, or more (maybe even less). It really has to be figured out on a case by case basis with all variables known (or as many as possible)
Try to look at it hourly - how much time do you think you will need to spend initially, and then each month there after, and multiply it out by your rate.
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