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devin11
Joined: Aug 27, 2008
# Posts: 1
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Posted: 2008-Aug-27 19:05
Hi to every one,
One of my client has negative comments in SERP.If I put his brand name "xyz", many negative comments and postings are being displayed in google serp and therefore he is losing lot of his clients. I am trying to push down those comments from past 6 months by doing pressrelease, blog posting, creating profile in networking sites but all is in vain.
Please help me.....
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1247
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Posted: 2008-Aug-27 21:20
I worked with a client with this same issue a few months back.
What you are doing "can" work, but not over night.
The issue I ran into, is most of the negative remarks where on forum type boards and people kept posting responses to them, which of course brought the boards/posts back up to current.
I also contacted these boards and showed them written prove that the remarks were false and many of them either deleted the remarks or locked the threads for me.
The other issue was the client wanted this done over night - which can not happen.
This is not an easy task ahead of you.
PS: I don't work for this person any more but I just now went back and googled them to show you an example.
The first 12 results are good and then right in the middle there is still a neg. one. Here is the search - http://www.google.com/search?hl=en&q=dishongs+puppies&aq=f&oq=
This was with me working hard on this for about 3 months steady.
If they had kept me on, I am sure these results would be even better by now.
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1795
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Posted: 2008-Aug-28 05:30
Reputation Management is a bit convoluted, You need to work with their company's PR department as well as their legal department. In their enthusiasm, their PR might issue half-baked press releases and/or holier-than-thou blog/forum postings which can start another round of vicious campaign against them.
It needs to be a well orchestrated campaign headed by someone with complete control over other departments. You will have to use their legal department to issue "cease and desist" directives showing that the perpetrator has a malicious intent to smear the reputation of your client - to the forum/blog owners with supporting document.
It is not easy, but with adequate time, it can be done.
Before that, you need to be comfortable working with this client. Eventually "the Evil men do" comes back to haunt them later. Do you want to stake your reputation for this client in the first place ?
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1247
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Posted: 2008-Aug-28 09:30
I 100% agree with Prowler - he said it much better then I did 
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-28 19:37
Why is so much written about him? if he's got brands, products or services that are being continously slated because they are plain rubbish.. then you have an ongoing battle on your hands, which you probably cant win.
I'd begin by politely telling your client to work on improving his services and products but hey thats just me.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1247
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Posted: 2008-Aug-28 20:42
free - your post is not fully fair. I knew my client for many years and had done business with them myself prier to working for them. I knew their online negative remarks were false, as well as they had paper work from vets and such backing everything up per specific case/post. I understand that some clients may deserve negative posts/results, but not all do.
It is a very tough situation to know if you should pursue cleaning them up, or if they are really running a bad business.
However I would not just make a blanket statement that they are the ones at fault.
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1795
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Posted: 2008-Aug-29 06:01
All in the name of a conversation ...
Sometimes people are ready to jump in and tear the reputation of some individuals to shreds. It is a moral dilemma - I agree. Equally it can be their competitors who are behind such willful malevolent campaign.
But if you have checked the antecedents of the client in question and decide that you can do something to take the sting out of this, - as beth says - it can be done. Any battle - no matter how insurmountable it may appear at first glance, can be won.
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freeflyer
Joined: Aug 06, 2007
# Posts: 211
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Posted: 2008-Aug-30 17:03
beth, i was referring to the OP's company. The point was that if a company is getting more negative comments than positive ones, its going to be down to the service or products. Battling against that is going to be very difficult.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1247
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Posted: 2008-Nov-30 07:57
my apologies freeflyer. I agree.
The "fixes" above will help ONLY if the bad posts also stop.
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animated3d
Joined: Dec 22, 2005
# Posts: 419
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Posted: 2008-Nov-30 20:19
there are even some web sites where people can put on their negative comments and complains and i have seen some people or business names rank well on them its the internet everyone has the freedom to say what they think and with that comes also to trashing someones reputation, there is almost nothing you can do, to contact the webmasters of all those web sites and asking them to take it down is pointless too or is gonna take a very very long time and much effort, if it really bothers you the best option is to try to win over the search engine results with more psoitive info about yourself,
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1795
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Posted: 2008-Dec-01 08:04
>>best option is to try to win over the search engine results with more psoitive info about yourself,
Exactly. As long as you keep the positive information on the top, your campaign of managing the 'reputation' is successful. This is a specialized work.
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sija27
Joined: Dec 01, 2008
# Posts: 1
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Posted: 2008-Dec-01 17:26
oh i doing pressrelease and blog posting,but it no hit,i Will test to my site,thanks prowler
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