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vicci
Joined: Sep 26, 2008
# Posts: 2
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Posted: 2008-Sep-26 18:09
We have an international travel site (travel search engine),
The site is a .com domain, hosted in Germany, with equivalent content for South Africa, Ireland and England.
The South African content was on the site when it launched, and was marketed with some Google PPC. Subsequently, after about 5 months the Ireland content was launched after about 2,5months then the England content.
It is now about 3 months after the launch of the England content, and although about 70% of the England pages have been indexed they are getting no noticeable ranking. On the other hand we are having good success with the SA content getting picked up on about 5000 keywords per month, and some success with the Ireland content, although Ireland does not seem to be keeping pace with the relative improvement of keyword traffic for the South Africa content. England seems to be by far the slowest of the three so far to begin to bear fruit...
The pages are at the exact same level of SEO, and all in the xml and html sitemaps, if anything there has been more work on the England body copy, which is more localised for each subject.
Are there things that one should obviously do, which we may have overlooked?
We also have a .co.uk domain, but we have not deployed content to that yet. Is this an option? What are all the things we could do to ensure we make the best opportunity of putting this domain to work. Host in England? If so how much should be hosted in England? - this is a very big site with a major database and application and it may be a major cost to duplicate the whole infrastructure. How much if at all should the content differ? What is really meant by localization in this context?
A mouthful of questions!
Hope we can shed some light here.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10438
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Posted: 2008-Sep-26 18:18
With a .com domain and German hosting, you may be seen as a "German" (as in country) site, even if all your content is in the English language.
What does Google WMT have to say about your detected "region" for them?
To be seen as a UK site you generally either need UK hosting or a .co.uk domain. However, you must think very carefully before deploying the same content on multiple domains. It is often not a good idea to do that.
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1795
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Posted: 2008-Sep-27 05:31
>> this is a very big site with a major database and application and it may be a major cost to duplicate the whole infrastructure.
You really don't need to duplicate the entire structure into another server. You can set up a caching server in the UK with localized content at the top. The bulk of the content can still be "pulled" from your main server.
A client of mine has a massive site structure which serves product details to all slave servers distributed across the world. The slave servers stitch the content with a localized vernacular body framework.
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