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Markie
Joined: May 18, 2000
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Posted: 2000-May-18 19:25
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Is the use of keywords and phrases overkill, and is it counted as using the same word? (I understand that repeating a keyword more than 3 times in a meta tag does not deliver the best results) For exsample:

information about celebrities, celebrities, news on celebrities, sports celebrities



JJohnson
Joined: Jun 04, 2000
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Posted: 2000-Jun-19 22:37
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I need to develop a doorway page to my site that targets specific keywords. I am concerned about all that I read here as it seems that there is a high probability of getting banned if you have the wrong type of doorway (or maybe if you have one at all). The question I have is the following type of doorway safe.

It is a page that looks in many ways just like my home page. The same amount of content with text sufficient to be of high relevance as regards keywords I will use. It uses the very same theme from FP2000 that I use on my site and could be switched with my home page without any loss of information from my site. Indeed it would be a perfectly adequate home page but would not be seen as even close to identical with the home page. The "doorway" uses a totally different but relevant domain name and has a different IP address as it is not hosted by the same company as is my site. In submitting this doorway page I will be using a totally different e mail address than that used when I submitted the home page for my site. The only link between the two is that when one views my home page, after reading the relevant content, there is the provision for the visitor to click on a link to view one of the main pages of my site (the same page one goes to after viewing the content on the home page of my site). Since this doorway page is at least as good as my index page, and serves the same purpose, except for the use of different keywords, description and title in the metatags, I can't see how (or at least why) it should be a problem with the search engines. But as my mother once told me, I am a worrier.

Please let me know what you think.

Thanks
JJ



Steve Hacon
Joined: Nov 23, 1999
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Posted: 1999-Dec-14 11:22
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Hi,

I am looking to improve my web site ranking but seem to be having a problem getting there am i doing some thing wrong? any help would be appreciated.
web site http://www.netsols.co.uk
regards

Steve



fmcgroup
Joined: Jul 07, 2001
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Posted: 2001-Jul-07 10:54
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Sorry guys - new user so I hope I'm in the right place!

Our concern relates to the use of SE's, paid for keyword bidding and traffic monitoring software.

We utilise paid for keyword rankings with many of the top SE's from which we rigourously analyse the reports to determine the best use of our marketing budget.

On launching our latest website last year we also adopted Superstats traffic monitoring to build up profiles of our site traffic and referrers.

Surprisingly a data comparison between GoTo.com and Superstats showed a phenominal difference with GoTo charging us for around 15 times more traffic than Superstats recorded.

When queried with both parties, GoTO generated traffic reports which appeared OK with figures more akin to our webserver log. When presented to Superstats however their response was that our site was too sophisticated in utilising frames!

Whilst impressed with Superstats as a fabulous marketing tool we are dismayed that something as simple as frames should result in around 90% of our traffic not being trackable.

Does anyone have any ideas on how we can improve this situation. Our website designers assure us that the Superstats coding is included in all bar 'black backround' frames but still Superstats is missing most of our traffic. Needless to say this reflects in an apparently poor performance by the SE's, not to mention database listings where Superstats indicates one (AskAlex) not to have referred any traffic in 12 months.





cyberne
Joined: Feb 13, 2001
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Posted: 2001-Mar-25 12:47
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I read in the forums that keyword(s) in the <H1> tags should be included. The problem is that makes my headings way too large. Is there a solution to this problem?



Alan_Thompson
Joined: Apr 30, 2000
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Posted: 2000-May-19 03:52
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Better to use just the key phrases and forget the commas.



The Dude
Joined: Oct 15, 1999
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Posted: 2000-Jun-21 12:12
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I don't think that doorway would be a problem. I do however wonder if you really need it? Can't most of that be created on you original website?



johno
Joined: Nov 15, 1999
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Posted: 1999-Dec-14 15:19
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Steve,

Two things I would do:

1. Many of your keywords are not used on your actual page. All your meta keywords and phrases should appear on your page at least once, with the most important ones (those you think will be searched the most) near the top and repeated a couple times.

2. Have someone with good English skills proofread your page.

johno



Mikkel Svendsen
Joined: Eons Ago
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Posted: 2001-Jul-11 07:16
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> Does anyone have any ideas on how we can improve this situation.

Yes, find another stat system. I don't know Superstats but honestly it do not sound very "super" to mee" There are a lot of products on the market. Do a little research in the field and I am sure you will end up with something better.

A few links ti start from ...
http://digitalenterprise.org/metrics/metrics.html
www.unispeed.com/uk/index.html
www.webtrends.com
www.accrue.com/Products/Accrue_Hit_List/hit_list_overview.html





tungshan
Joined: Nov 27, 2000
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Posted: 2001-Mar-25 16:42
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Ah, the trick is using Cascading Style Sheet(CSS) files.

Put the this line in your <HEAD> section.
<LINK REL="stylesheet" TYPE="text/css" HREF="style.css">

So, now the browser is looking for the 'style.css' file.

There are two ways you can change your <H1> tags. You can make all the <H1> the same or modularize each <H1> tag (i.e. each <H1> can be a bit different).

Let's do the first way.

Within your style.css, put a line like this:

H1
{
COLOR: #000000;
FONT-WEIGHT: bold;
FONT-FAMILY: Arial, Helvetica, sans-serif;
FONT-SIZE: 18px;
}

So now, any <H1> tag will have a font-size of 18 pixels.

The 2nd way is like this:

Within your style.css, put a line like this:

H1.header
{
COLOR: #000000;
FONT-WEIGHT: bold;
FONT-FAMILY: Arial, Helvetica, sans-serif;
FONT-SIZE: 18px;
}

Within your HTML code, instead of putting <H1>blah blah blah</H1> put this:
<H1 class="header">blah blah blah</H1>

The class="header" tells it to follow the settings in the H1.header section.

[This message has been edited by tungshan (edited 03-25-2001).]



Markie
Joined: May 18, 2000
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Posted: 2000-May-19 17:11
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Thank you Alan. When doing it that way, do robots consider each one of the words in the phrase as a keyword? For example, do the robots think of "information" or "about" as keywords in the phrase "information about celebrities", or does it lump it all together?





Smokin' Joe the Poet
Joined: Jan 04, 2000
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Posted: 2000-Jun-22 15:23
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I would worry about the theme. I hear search engines hate them too. Especially since there is a constant repetition of text in the comment tags.



FW
Joined: Sep 14, 1999
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Posted: 1999-Dec-15 05:26
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I got a javascript error

line: 86

error: Y is undefined



pageoneresults
Joined: Dec 30, 1999
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Posted: 2001-Mar-26 05:29
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Great answer! I would suggest using the first method mentioned. You want to try to stay away from putting anything other than <h1>your content here</h1>. That keeps the tag in its native format with no inline styles that would flag a spider.

External style sheets are the best answer for controlling the appearance of your tags and their attributes. Oh, and by the way, use your main keyword phrase to name the .css file. Something like...

keyword-phrase.css

...every little bit helps!

P.S. Hey, my 200th post!

[This message has been edited by pageoneresults (edited 03-25-2001).]



oilman
Joined: Jan 14, 2000
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Posted: 2000-May-19 17:55
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Leaving out the commas allows the phrases to be taken as phrases as well as to be split apart into individual keywords. This allows you to cut down on the repetition of idividual keywords.



Robert Charlton
Joined: May 28, 1999
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Posted: 1999-Dec-15 07:32
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I got the javascript error too.

Your pages lack focus. Decide on one or two phrases for each page, limit your titles to those keywords, and build your pages around the keywords in the titles.



AWordsmith
Joined: Mar 18, 2001
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Posted: 2001-Mar-25 19:39
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Good for you, pageone results.

All of us thank you for your unselfish suggestions smile



Vicki1
Joined: Sep 26, 1999
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Posted: 2000-May-19 19:40
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I have spent the last two days at this forum reading about whether to use commas or not. Whether to put in spaces and how often to repeat a keyword. I didn't come up with any definitive answers, so I decided to do some research.

I went to several of the major search engines and used the most popular keyword "holsters" from a client's website for my test. I looked only at the top three of the results. This is what I found to be consistent among these high ranking websites.

All of them used commas and spaces. Example:
holsters, mag pouch, shoulder rig, gun belt
They either did not repeat keywords at all or did not go beyond repeating the word three times. None of them came close to using 1,000 characters.





cyberne
Joined: Feb 13, 2001
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Posted: 2001-Mar-26 13:07
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Thank you guys.

Tankshan you write:
-----------
"Within your style.css, put a line like this:

H1
{
COLOR: #000000;
FONT-WEIGHT: bold;
FONT-FAMILY: Arial, Helvetica, sans-serif;
FONT-SIZE: 18px;
}

-------

When you say "within your style.css" what do you mean? Sorry, but I'm a newbie at all this.




Markie
Joined: May 18, 2000
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Posted: 2000-May-19 20:34
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Thank you oilman. Does this method work for all engines, the big boys as well as the mom and pop operations? Additionally, what is the maximum number of keywords that can be used, the reason I ask is because I am trying to optimize search results for an online celebrity magazine that has content pages for several stars in different genres, so ideally surfers could find our site by entering the star's name in the search engine, for instance, Madonna or Tiger Woods, etc.




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