Printer Friendly Version
Email this thread to a friend
|
Google PR (In: Google)
Youtube Results on Google (In: Google)
Google Search Technology Compromised (In: Google)
Google (In: Pay Per Click - Google/Yahoo & Others)
Featured Web Site Template |
|
There are 0 guests and 3 members in the forums right now.
Reflects user activity within the last 5 minutes
|
|
| Member |
Message |
mdisanto
Joined: Nov 24, 2004
# Posts: 3
|
Posted: 2005-Apr-01 23:36
Does anyone here have any experience with this? Is it actually true? How have you used it? Is it accurate?
Just noticed something new in the Google AdWords interface. Cross Channel Campaign conversion tracking.
You set up Google tracking URLs for all of your campaigns (they specifically mention Overture) and they will place a cookie and track your conversions. The tracking URL consists of two parameters added to the query string of your destination URL. Then you can access your campaign performance for your non-Google campaigns through the adwords interface.
Very interesting development particularly in light of the Urchin acquisition.
Here is the information from Google:
How does cross-channel tracking work?
Cross-channel conversion tracking is a tool for analyzing and comparing all your online advertising efforts in one location. The process for recording a conversion is the same as recording an AdWords conversion. The difference is that instead of tracking conversions for just those using Google.com and the Google Network, this tool tracks conversions and ad effectiveness across other locations where your ad might appear. Cross-channel tracking statistics will appear within your AdWords account on a separate Cross-Channel tab on your Campaign Summary page.
We'll provide you with a Google tracking URL(s) for each channel campaign (such as Overture or banner ads) that you set up. You'll use this URL(s) as the Destination URL for your other channel's ad(s). When a user clicks on this ad from any location, we'll place a cookie on the user's computer, which in turn sends information to the Google server about the activity of the click. We'll record the location from which your user found your ad and other details, such as the specific keyword query used.
We obtain detailed cross-channel tracking data from the parameters located in the Google tracking URL we provide for you. This Google tracking URL appears as follows (where the letters in all caps represent customizable text specific to your information):
[link]
For example, if your Destination URL is http://electronics.com/canon.html,
your keyword phrase is 'canon cameras,' and your Google ad ID ("gad ID" is A9078783, your Google tracking URL will appear as:
[link]
|
 |
You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
- You have not yet logged in, or registered properly as a member
- You are a member, but no longer have posting rights.
- This is a private forum, for which you do not have permissions.
If you are a recent member, it's possible that you simply have not yet confirmed your account. Please
check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions
contained within.
If you cannot find this message, click here to Re-Send it.
|
If you are still experiencing problem, please read the
Login Assistance
Article for some advice on what may be causing your login not to work properly.
|
Switch to Advanced Editor and ...
Create a New Topic
or Reply to this Thread
|
|
Inbox
