Dose anybody know of popular pay-per-click tools?

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dicek1979

Joined: Sep 14, 2005

# Posts: 3

Posted: 09/14/2005 04:52 am

I am reserching about pay-per-click bid software. Does somebody know of the popular software and its reputation in USA? if you also know why it gets the reputation, please teach me...

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SportsGuy

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Joined: Aug 30, 2002

# Posts: 3581

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Posted: 09/14/2005 05:47 am

While you can get software to manage your bids for you, I'll recommend you manage your accounts manually - here's why:

1 - there aren't THAT many actual, peforming PPC outlets to choose from, so it's not like you're going to have to manage 20 or 30 accounts

2 - in my experience, having used this gear years ago, it takes as much effort to set up and monitor the software, as it does to simply log into the accounts and manage them - I used to manage almost 2,000 phrases in 3 different places, each place with 4 accounts (we ran agency accounts to allow this)

3 - unless the application manufacturer has a proper relationship with the PPC provider, they could easily make requests outside the limits (which will differ for each PPC provider)

4 - if they actually have the bona fide relationships in place, which some do, you'll pay more for the software - why pay more for something you can do on your own for no cost?

5 - many PPC providers simply don't like automated tools reaching into their systems - they prefer the slower pace of humans manually doing the work - less load on their systems

6 - they are one more place to make a mistake that allows the PPC system to cost you money - EX: you set the max spend per day in Google at $100, but decided to limit that to $50 in your software...except you made a mistake and entered $500 in your software. Google will happily suck the $100 max limit is sees on your account for the day.

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flammingo

Joined: Oct 11, 2005

# Posts: 8

Posted: 10/11/2005 05:43 am

I use Page Promoter program (http://pagepromoter.com/pagepromoter/index.htm), which includes all necessary modules for search engine promotion. The latest version of Page Promoter 7.2 includes PPC Analyzer tool, which allows launching and managing your PPC campaigns on such PPC services as Overture and Google AdWords.
The module retrieves and tracks information on minimum and maximum bids, submitted by your competitors, displays their text ads and tracks changes in the positions your rivals occupy in the paid search results.
The program is really easy to use and presents true results. As I was informed, it emulates work of a human Internet user and does not overload the system of a PPC provider, since it reaches the system the same way as a human user.
This program helps me with many SEO and website promotion tasks, such as site submission, keyword research, ranking and link popularity check, page analysis, meta tag editing and more.
It costs 299.9 USD but once you have bought it you get free updates for the software for good.
And what else I like is that I can always get technical support from the developer if I have any questions on using the program. I`m really satisfied with this tool.

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RenKen

Joined: Apr 01, 1999

# Posts: 560

Posted: 11/01/2005 02:15 pm

WEbside Story is coming out with a bid management tool. The benefit of this is that it integrates with their web statistics, HBX. So far it can be used with Google and a few others, but not with Yahoo. Probably by the time they release it, it will be available with Yahoo, as well.

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sergejru

Joined: Nov 16, 2005

# Posts: 14

Posted: 11/16/2005 08:56 am

I use Pay Per Click Analyzer. This product has a very good reputation. It is the best choice for you. Pay Per Click Analyzer allows online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites such as Overture, FindWhat, Kanoodle, Sprinks and many more.

[ Message was edited by: JimBot 11/27/2005 10:44 am ... Reason: Link Deleted. ]

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flyingrose

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Joined: Oct 30, 2003

# Posts: 3361

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Posted: 12/04/2005 03:35 pm

As someone who manages PPC campaigns full time, I agree with SportsGuy that managing campaigns directly is what the best PPC people do.

Some large SEM companies use tools or write in house tools. The exceptional consultants I know all do it manually.

I suspect that if a tool made an error similar to the mistake SportsGuy mentions above that the advertiser would be liable for the results. So you would want to really trust the creator of any tool you use.

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