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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/16/2006 07:25 pm
I personally feel that most of the time when i try to submit a new links to a Search engines says Google or Yahoo i.e "Search Engines Optimization",i found that it is more effective in terms of maintaining long terms ranking results as compare to PPC program which will need pay for listing.
I do understand that SEO will need frequent updates, coordinations and maitainance. However, in terms of monetary returns, i personally feel that SEO is always the best to maintain long terms SERPs. As for PPC program, is mainly cater for campaign and to promote branding awareness. Correct me if i am wrong...
What is the current spending patterns and trends for PPCs as compare to SEO activities?
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3595
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Posted: 03/17/2006 06:45 am
Apples and onions.
PPC is something done best when tied to a specific ROI - more short-term, IMO.
If your goal is to spend the marketing budget and drive sales, PPC is you route.
SEO is the basics of being found for relevant terms. While seen as "free" it most certainly is not. Here's what my company has to consider:
My salary
My benefits
Tools I need whihc may not be free
Directory submissions for new projects
Sundry other small items.
I can honestly say this - since I am an in-house SEM, our company with invest more this year in SEO-related efforts, than in PPC spending out-right.
To run a proper PPC campaign requires good planning, constant monitoring, and, sometimes, deep pockets.
To run SEO requires knowledge and time.
I would NEVER use PPC as a way to run a branding campaign - for that you need mass exposure. Much as folks liek to think just buying ads on websites and having your logo there is "branding", it's not.
Branding requires a corporate commitment, long-term relationships with worthwhile advertising outlets capable of supplying tens of millions of views each month for your "brand" and a very well thought out plan to follow.
However, in terms of monetary returns, i personally feel that SEO is always the best to maintain long terms SERPs.
Accurate, considering PPC does exactly zero to enhance any long-term organic SERP results.
Duane
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visitor
Insider
Joined: Sep 06, 2001
# Posts: 581
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Posted: 03/17/2006 09:09 am
What is the current spending patterns and trends for PPCs as compare to SEO activities?
SEO Accounts for Only 11% of SEM Spending
HTH 
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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/19/2006 06:26 pm
Thanks for sharing the "thoughts"
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3595
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Posted: 03/19/2006 06:29 pm
SEO Accounts for Only 11% of SEM Spending
Surely this will grow as we take over the world... *cue the theme song from Pinky & The Brain*
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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/19/2006 07:15 pm
Comments, I do not have any ideas on Search Engines Cycle in others country.As for my country, it is still a very new business and at the infancy stage.
As what i have seen so far, personal point of view, SEO activities will tremendously rise as compare to PPC for the coming future. This is due to the rise of Search engines knowledge. as for myself, i strongly believe a good Online Marketing Campaign and Website marketing to help to promote and initiate Web traffic at the end of the day. Therefore, a Online Marketing Campaign + SEO = ROI.
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3595
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Posted: 03/20/2006 05:19 am
See, now that's what I like to hear - folks taking the blended approach to online marketing. A successful marketing campaign will, as ed points out, include a balanced mix from both areas.
Good one ed.
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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/20/2006 05:04 pm
Definately, say for example. A portal or a Web, what will determine the success of Online traffics rates? Is the activities within the portal or web.
Again personal point of view, A site which lack of activities is consider a "Dead site" which has nothing important but only text.
Sometimes i feel like to optimize a Web Portal is rather easier as compare to a normal static web sites, coz it lack of "rooms" to improve the online activity. People read only when they feel interesting.
Thanks.
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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/20/2006 05:05 pm
Definately, say for example. A portal or a Web, what will determine the success of Online traffics rates? Is the activities within the portal or web.
Again personal point of view, A site which lack of activities is consider a "Dead site" which has nothing important but only text.
Sometimes i feel like to optimize a Web Portal is rather easier as compare to a normal static web sites, coz it lack of "rooms" to improve the online activity. People read only when they feel interesting.
Thanks.
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SportsGuy
Moderator
Joined: Aug 30, 2002
# Posts: 3595
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Posted: 03/21/2006 02:55 am
"Static" sites have proven to have long-lasting results within organic listings - portals REQUIRE lots of traffic to start up and keep going.
Keep adding one page of content a day to your unique, static website, and after a year or so, it'll be moving nicely.
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edcks
Joined: Jan 08, 2006
# Posts: 66
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Posted: 03/21/2006 04:59 pm
Thanks for the information, i will try it out.
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