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Mike-Levin.com
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Posted: 05/31/2006 04:58 pm
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Hi, it's Mike Levin here. I used to be a very active participant at SEF. Work keeps pulling me away (from ALL FORUMS, not just SEF). Anyway, I’m announcing the beta of a new tool, and this is the sort of post that’s normally pulled down for link-spam. But I’m looking for a few good beta testers for a new tool, and hoping the post will stay, given my track record here.

I’ve taken all my SEO philosophies and wrapped them into MyLongTail. The single, simple trick I’m teaching everyone how to do in MyLongTail is the reason I’ve gotten top results to survive for over half-a-decade and across nearly all the popular search engines. I’ve used this as a back-end tool for all those years, and now I’m making it public as a beta. For once, it’s something new in SEO.

Yeah, I do sound spammy. Well, anyway, check it out for as long as the post lasts:
http://www.mylongtail.com

Mercy please, Phil and Lewis. I need to collect some beta testers! All I ask is that you help spread the word by sending the demo link to someone you think needs to see it.

[ Message was edited by: bhartzer 06/01/2006 08:09 am ]



[ Message was edited by: Prowler 06/02/2006 10:25 pm ... Reason: Added the link to the tool ]





philh
Joined: Sep 14, 2001
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Posted: 06/01/2006 05:04 am
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Hi Mike - long time no see.

>>Mercy please

I think you're confusing me with someone else wink

Looks like a very interesting tool - might have a go myself. I don't have any problem with link dropping if there is valuable info for our members.

Good luck with your project - and don't be a stranger here smile



dudibob
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Posted: 06/01/2006 06:05 am
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that sounds ace smile Think I might sign up wink don't understand how you thought of the iceberg effect tho :s

[ Message was edited by: dudibob 06/01/2006 06:29 am ]





Prowler
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Posted: 06/01/2006 06:07 am
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Great to see you again Mike. It is a pleasure. smile

So you have this AJAX based system for SEO. I am sure most of us here would love to take it for a spin.

I understand from a brief visit to the site that you garner the Referer information as a seed to your MyLongTail application. A bit of information here would kindle further interest here. smile



SportsGuy
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Posted: 06/01/2006 06:42 am
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I'll give it a go Mike - curious to learn more.

Registered and the code is on one of my sites.

I'm assuming it'll be at least tomorrow before the data appears when I log into my account - correct? I mean, it'll take the system some time to watch the current traffic and develop the suggestions from there.

Duane



SportsGuy
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Posted: 06/01/2006 06:57 am
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Mike - how can I find a copy of that "one pager" on the "getting your ducks in a row"? I looked around be was unable to locate anything more than the thumbnail. sad



Mike-Levin.com
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Posted: 06/01/2006 07:03 am
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Thanks! I think I'll do a longer post a little later today. But in short, this is the same addictive back-end tool that I've shared here from time to time in the past. Since it works a lot like analytics in how it collects data with a tracking gif, I had some hurdles to overcome to get it to be real-time and support a large number of sites. It basically skims off only the data it needs for applying its suggestion algorithm--instead of capturing every click as analytics has to do for click-path analysis and the like.

In other words, you put the JavaScript on your site, and it starts giving you suggestions of what to write about. It can do this, because effectively has access to your log file (not really--but that's how tracking gifs work), but is only recording what it needs for this one very unique and under-utilized approach to SEO. I know it's still a bit abstract, but post your questions, and I will answer particulars.

And if you like, refer your friends to this post. WMW has been deleting attempts to bring up the topic. I don't think that crowd knows my background (or cares), so I'm encouraged to discuss it here first.

I'm definitely interested in your opinion of whether this is truly something new in SEO, or if I'm being self-deluding. It's only beta, so it's never too late.



SportsGuy
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Posted: 06/01/2006 07:43 am
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I know that SES New York this year, 'tail of the dragon" for paid search was all the rage in some sessions. How can we find more niche phrases, increase incremental revenue while bidding on obscure, low-cost phrases?

The concept, IMO, is nothing new - just seems liek folks are finally realizing it's time to roll up their sleeves and get down inot the dirty world of 10 clicks a day from a phrase - then finding and chasing a few hundred of those phrases.

Again, conceptually, it's a huge winner:

1 - you findunder-utlized phrases - phrases YOU are not currently targeting for organic listings.

2 - you end up creating content ot try to rank for them

3 - you rank well, incremental traffic increases

4 - your website's "weight" increases as it's a larger site, more pages, more cross-linking, etc.

5 - you stand a much better chance at "growing" into being an "authority" site as your size and content mass increase for a given subject - basically, folks find you useful and deeply knowledgable on a topic, they link to you - same old, same old.

For too long Webmasters tried to get away with doing as little content building as possible and run with tricks and scams - it's worked, but, today, with most phrases delivering traffic volumes large enough to support revenues, the competition is too much for many small folks.

I have always felt the "tail-end" or incremental stuff is worth pursuing - it just takes time and an understanding of what to target. I find oodles of opporunitites for my sites through basic keyword research - your tool , by the sounds of it, is a form of keyword research and I'm all for that - especially when applied directly against MY content on my pages.

...now, how about that "checklist" image of what do do, when...? wink

Duane



Mike-Levin.com
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Posted: 06/01/2006 07:48 am
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SportsGuy, ah, the one pager! I'm in a raging debate currently as to whether I can publish it or not. I'm going to adjust the site so I'm not promising it. Sorry.

My argument for publishing is that if you reduce ALL the mechanics of SEO down to a one-pager, then you never have to discuss it again, and it frees you to focus on site growth and the MyLongTail process. IT and Marketing people alike can understand it and pass it back and forth.

The argument of my associates go, that you should be at least $10K committed before we "reveal" what anyone can piece together from forums like this, anyway. I joked that it was like Scientology and played into the bad image of secretive SEO's. Let me work on them a little bit and get back to you on that one, SportsGuy.



SportsGuy
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Posted: 06/01/2006 08:08 am
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LOL - thanks Mike. heck, just share it with only me if it'll make them happy... wink

Seriously, folks appreciate a check-list - inevitably, no matter how small the font, you couldn't possibly explain everything in layman's terms on one page - not enough to do the various topics justice, anyway.

Their fears are unfounded...well, sort of...



Mike-Levin.com
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Posted: 06/01/2006 08:18 am
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Indeed! The ducks are not explained on that page. Only the mechanics of why blogging software changed everything for SEO and the few factors that must not be overlooked.



SportsGuy
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Posted: 06/01/2006 08:46 am
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The ducks alone are good, if you speak "Mallard"... wink



Mike-Levin.com
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Posted: 06/01/2006 11:46 am
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Agreed, the idea is not very new. The difference now is that there is an easy way now to frame the discussion, with Chris Anderson's concept of the long tail, and the coming book. I don't think a tool like this has much chance in the mainstream if there's not a popular notion supporting it. Otherwise, it can really only be back-room SEO secret weapon stuff.

What's new about MyLongTail is how it gathers its data (popular in analytics, but not popular in SEO). And once it has the data -- the very little that it actually considers worth recording -- then, it applies an algorithm to figure out which ones are most worth optimizing for natural search.

Some of us may have been doing this already, but I have to say, this simple keyword extraction trick is infuriatingly difficult off of log files or through analytics. And the "ready-to-perform" state of the suggestions is way beyond the general keyword suggestion tools, I think. But I'm interested in thoughts!



SportsGuy
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Posted: 06/01/2006 12:08 pm
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After only a few hours of this thing tracking data, here's what I think:

1 - it works - too many tools you try are busted out of the gate and the guy keeps saying, "Sorry about that - try it now..." This one works as explained.

2 - It makes me feel..........excited! There are some good keyword ideas here, Mike - nice job!

3 - Bit disappointed that only 3 items made it into the "suggested" pile - what is the criteria for that anyway (or is it buried in an algorithm?).

4 - Nice bit is I can click any phrases I see in any of the three main lists and add them to the next list, thereby graduating ones I think are interesting to the next level, and on into the To Do list.

5 - To Do list is a nice touch - saves me having to write keywords on the back of the first piece of paper I find on my desk - usually a piece of paper with something else needed on the opposite side...LOL

OK, now, my overall impression is this could very well become a useful too for me.

Question:

Is there a way to use this for multiple domains?
I manage the SEO for about 6 sites right now, all of which would benefit from this type of deep keyword "looky-see" detail.

Help an SEO_Brutha out... smile

Thanks Mike,

Duane

[ Message was edited by: SportsGuy 06/01/2006 12:59 pm ]





Mike-Levin.com
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Posted: 06/01/2006 04:46 pm
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Thanks for the awesome feedback. Fear not, more words will make it to the suggestions tab. It's great that a few already did in the first couple of hours. The alg will improve over time. Right now, it's doing a farily simple grab for the likliest candidates. I have some awesome criteria in mind for ferreting out the very best suggestions.

Managing multiple sites does right now require multiple logins, but you can use the same email address for all. Logging in and out is the pain there... login1, login2, lgoin3. But I'll put it on the list. You're not the first to ask!

Looks like Bill edited out the link per the forum rules. Sigh. I guess no one is above the rules. At least it's better than wholesale post removal ala that other place.



SportsGuy
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Posted: 06/02/2006 05:01 am
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But for those interested, click on the "PROFILE" button under Mike's user name to see the URL in there. wink



Mike-Levin.com
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Posted: 06/04/2006 11:57 am
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Thanks for returning the link. The beta is going well so far. We've got some positive feedback, plus a few items to take care of. The issue of managing multiple sites and whether each should have its own login keeps coming up. Interested in any thoughts.



flyingrose
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Posted: 06/04/2006 12:51 pm
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I feel like I'm missing out on getting to do this now! (I'm a right NOW kind of gal.) But I must focus on going to Chicago tomorrow.

I'll jump in the frey when I get back as I do believe this is a really cool way to do what I've been recommending and doing all along.

And a "To Do List" - great touch! I need a wall full of white boards (and plan to actually put more up) as my life is in hyper-drive and my memory isn't enough any more.

I don't have time to download and put the code on now Mike but you know I want it so don't shut me out - pretty please?

And I'm on your side in the great debate. I don't worry about secrecy or competition and I share my ideas and tips freely...because....

Most won't pay any attention...the maybe 10% that do may or may not understand how to apply it...and the few that CAN apply it make life more interesting.

When people "get it" that you don't have to fight over a limited pie - you can just keep making MORE and BIGGER pies - THEN the world will be a far better place.



philh
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Posted: 06/04/2006 03:55 pm
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smile



Mike-Levin.com
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Posted: 06/04/2006 05:03 pm
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Well thank you, Rose. I won't be shutting anyone out of the beta if I can help it. I want to collect feedback, especially from active members, moderators and opinion makers.

The beta has really only been announced since Thursday last week, so it's still way-early. I haven't done anything like talked about it at an SES conference or anything yet, so for the time being it's all insiders and forum folks.

And you just summarized Chris Anderson's long tail notion about unlimited supply reveals to us that there is somehow unlimited demand... whether it's cause/effect or latent demand that was always there, no one knows yet.


 
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