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olerag Joined: Aug 19, 2007
# Posts: 5
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Posted: 08/19/2007 04:03 pm
First topic post and it's about our site. For approx a week now, the site didn't show up in the first 50 pages of search results on Google if free text search of "Blue Ridge Senior Care" (obviously, no quotes provided in the actual search). Of course, if the quotes were provided, it was first on the list. Recently (yesterday), a newspaper reporter did an article on our company and the results are also available on the paper's web site. After the article was available, the search (discussed in the previous paragraph) now is in the first page search results on Google. The question, obviously, is why? Also, if anyone would be so nice and check out the source in the "home" page and let me know if I've done an OK job (or a terrible job) in an attempt to optimize the page, I'd greatly appreciate it. I have a very "thick" skin so you may be as nasty as you like. Thanx again. Have read thru various forum threads and really like the site. |
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mj1256 Joined: Jun 05, 2006
# Posts: 710
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Posted: 08/19/2007 06:04 pm
I'm not seeing you in the results, and you do have issues. Your site needs beginning and ending HTML tags as well as beginning and ending head and body tags. you should move everything from <document links> to the </script> tag below you metas and before your body tag. the following is what I call, Positioning by spacebar Be Home, Be Safe, Be Independent the search engines see it just as it shows, this is also an ideal spot for your keywords, of which you have none. you should have separate meta keywords and descriptions on each page, some of your pages do not have any at all you also need to redirect the none www url's to your www url, if your on linux you can do this in your htaccess file. you started you body tag and ended it without putting your body in it. you also should add some page content specific keywords to the title tag on each page anybody else? |
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e2murray Joined: Aug 19, 2007
# Posts: 10
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Posted: 08/19/2007 11:34 pm
mj1256 suggestions need to be done. Here are few more quick SEO suggestions. 1 - do what mj1256 suggested about moving the title and meta after the doctype and html and head tags; the javascipt is dropped by most search engines and as such is just so much noise to them. 2 - try this <title> words: Senior Care with Peace of Mind : Blue Ridge Culpeper VI The care is a great valued SEM word; 'senior care' and 'peace of mind' tie your home page description together; add the 1st paragraph into the meta description as the 2nd paragraph. 3 - Add more Meta Keywords; several of my better SEO/SEM associates recommend up to 200 words. Here are a few easy one to add: care (get work), peace of mind, senior, affordable senior care, affordabke, independent seniors, active seniors, friendly caregiver, caregivers, friendly, senior independent living 4 - change this tag: <img src="./images/brsc-logo.gif" alt=""> to <img src="./images/senior-care-blue-ridge-logo.gif" alt="Care gives Peace of Mind for Active Seniors"> These will multiply your keyword density. Last for all the items listed on your Services page add links to separate page and provide detailed descriptive text and a image or two. This site is logical but without the detailed descriptive pages you come up short in 2 aspects: 1 - descriptive text and images provides an emotional dimension that fill out people need for a good visual - text and image - description of what their mind's eye is seeking 2 - without detailed descriptive text - Google will not give you a good ranking 3 - this also applies for organic ranking I'm 65 and appriciate what care your are providing these folks. Give them a hug from me when you can. Part of legacy issue is to help people with Internet sites so as to increase the opportunities for a better financial outcome so that your type of organizations does not have to struggle to give good care. As a veterean - may God bless your work. |
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mj1256 Joined: Jun 05, 2006
# Posts: 710
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Posted: 08/20/2007 07:10 am
Good points e2murray, but we can refine them You can put more a few more keywords in the title tag. How about, "Affordable Senior Care and Independent senior living at Blue Ridge Senior Car Center in Culpeper VI", or something to that effect. 200 keywords are way to many, even though the keyword tag is IGNORED by Google and most others. If you put too many words in the tag you can get penalized for spamming the tag. In number 4 you also need a title tag as some browsers don't use the alt attribute (IE vs. firefox) change this tag: <img src="./images/brsc-logo.gif" alt=""> to <img src="./images/senior-care-blue-ridge-logo.gif" alt="Care gives Peace of Mind for Active Seniors" title="Care gives Peace of Mind for Active Seniors"> BTW, alt attributes also carry very little weight with Google. Use them, don't put much value on them. Use a good descriptive paragraph, at least 100 words with your desired keyword phrase used 3 times, beginning, middle and end. Site visitors tend to skip block text, break some of it out into bullet points. Don't try to optimize any one page for any more that 3 keywords or keyword phrases. Make individual content pages for other keywords and phrases. |
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g1smd Moderator
Joined: Jul 28, 2002
# Posts: 10058
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Posted: 08/20/2007 12:59 pm
Don't bother with the meta keywords tag, but DO make sure that the meta description is good. The meta description needs to describe exactly what that particular page is all about and the tag needs to be different for every page of the site. Make sure that you run all your pages through http://validator.w3.org/detailed.html and correct every error that is listed. |
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olerag Joined: Aug 19, 2007
# Posts: 5
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Posted: 08/20/2007 07:38 pm
Thank you so much for your time, analysis, and comments. Our business has just recently begun and we intend a visual redesign with imagery in the very near future. Writing the support php/database support took a couple days and the "administration" portion also had to be undertaken. I will alter the <img> tags accordingly and place the <meta> and <title> directly below the <doctype>. I'll also add a "description" <meta> as advised. I am getting inconsistent replys concerning "keywords" and their usage/quantity. All of you, however, feel a <meta> name="description" is crucial and must be on each visible page. Confirmation questions, if you please... 1) As the <html>, <head>, and <body> tags are unnecessary for tansitional/strict html 4.01 validation (thru WC3 validation), I left them out. However, all commenters seem to imply the tags are necessary for SEO. Is this correct? If so, putting them in only takes several seconds. 2) Lastly, can anyone tell me what the approx time-span is between when html pages are modified and the next time a search site, such as google, formulates new index ratings? |
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