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how to increse the google rating on my site (In: Google)
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2005-Mar-31 18:21
There's a new Google Patent today [link] and it defines many elements of what they believe to be signs of a quality website.
According to the patent, they talk about:
"generating a score for the document based on the one or more types of history data"
"determining a frequency at which the content of the document changes over time, and scoring the document based, at least in part, on the frequency at which the content of the document changes over time."
"the amount by which the content of the document changes is based on at least one of a number of new pages associated with the document within a time period, a ratio of a number of new pages associated with the document versus a total number of pages associated with the document, and a percentage of the content of the document that has changed during a time period."
It also talks about "determining longevity of the linkage data" and "adjusting the ranking includes penalizing the ranking if the longevity indicates a short life for the linkage data and boosting the ranking if the longevity indicates a long life for the linkage data."
There are actually talk about link churn, which is "computed as a function of an extent to which one or more links provided by the linking document change over time." In fact, "adjusting the ranking includes penalizing the ranking if the link churn is above a threshold". That's the first time I've heard of them penalizing a ranking for link churn.
In this patent, there are 63 different claims that they make--and surprisingly enough they go into pretty good detail of what it all means. So, if you're up to it, the patent is actually a great read.
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Logan
Joined: Aug 14, 2002
# Posts: 3749
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Posted: 2005-Mar-31 20:07
Interesting patent. it describes a lot of what has been experienced over the past year - (i.e. provides some clear descriptions of the 'how' sandbox & aging delay theories may work.)
This is sure to fuel paranoia and i believe result in a large shift of any seo focus to yahoo and msn.
If you even keep it 'natural' to an extreme an innocent misstep could have drastic impact on rankings unknown to you (i.e. registering your domains annually)
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lizardz
Joined: Nov 12, 2004
# Posts: 1394
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Posted: 2005-Apr-01 00:05
Key things that caught my eye:
16. The method of claim 15, wherein the scoring the document includes assigning a higher score to the document when the document is selected more often than other documents in the set of search results over a time period.
21. The method of claim 20, wherein the determining whether stale documents are considered favorable for the search query is based, at least in part, on how often stale documents were selected over recent documents over time for the search query.
27. The method of claim 26, wherein the freshness of a link associated with the document is based on at least one of a date of appearance of the link, a date of a change to the link, a date of appearance of anchor text associated with the link, a date of a change to anchor text associated with the link, a date of appearance of a linking document containing the link, and a date of a change to a linking document containing the link.
37. The method of claim 36, wherein the user behavior relates to at least one of a number of times that the document is selected within a set of search results and an amount of time that one or more users spend accessing the document.
40. The method of claim 38, wherein the domain-related information is related to at least one of an expiration date of the domain, a domain name server record associated with the domain, and a name server associated with the domain.
43. The method of claim 41, wherein the prior ranking history is based on at least one of a number of queries for which the document is selected as a search result over time, a rate at which the document is selected as a search result over time, seasonality, burstiness, and changes in scores over time for a URL-query pair.
46. The method of claim 45, wherein the user maintained or generated data relates to at least one of favorites lists, bookmarks, temp files, and cache files associated with one or a plurality of users. [in other words, the google toolbar cookie will be used, just like I thought it would be]
and it all comes to this, sort of:
59. The method of claim 58, wherein the adjusting the ranking includes penalizing the ranking if the longevity indicates a short life for the linkage data and boosting the ranking if the longevity indicates a long life for the linkage data.
60. The method of claim 59, wherein the adjusting the ranking further includes penalizing the ranking if at least a portion of content from the linking document is considered stale over a period of time and boosting the ranking if the portion of content from the linking document is considered updated over the period of time.
Will it work, we'll see. The key components are really going to freak out all those people who steadfastly have maintained that results would not be based on site performance in the serps, click throughs that is, and who don't think that google will use your googlebar cookies to actually track your behavior. Personally I never expected google to do anything else, so I'm not going to claim any great surprise.
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lizardz
Joined: Nov 12, 2004
# Posts: 1394
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Posted: 2005-Apr-01 00:51
Or, to translate, SEO's are going to have a field day, this patent is almost custom tailored to pro seo's and what they can do. It's almost sad to me, I think I'll implement some techniques and check them, I see more automation, much more.
What's really annoying is that once again google is really dictating how the web will be, it's not a neutral player, hasn't been for a while, so rotating link text? no problem, auto changes of target pages, no problem, blah blah... can't blame google, they're a victim of their own success, if you control that percent of the search market, people are going to write their stuff for your search engine, nothing to stop it.
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mteasdal
Joined: Eons Ago
# Posts: 376
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Posted: 2005-Apr-01 01:25
bhartzer Great find! thx
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EyesCoffee
Joined: Jan 31, 2004
# Posts: 204
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Posted: 2005-Apr-01 02:20
So they're saying that the longer a link has been pointed to you the higher value it will be?
And also, a link from a 'stale' or non-updated page is worth less than a link from a page that is constantly updated? [links pages are worth less than ever before]
Thirdly, they're tracking how often each site is clicked on? Meaning getting to the top is only have the challange.
How will this be for newer websites? They are obviously taking the age of links into account, which will benefit larger and older sites. 
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EyesCoffee
Joined: Jan 31, 2004
# Posts: 204
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Posted: 2005-Apr-01 02:24
"There are actually talk about link churn, which is "computed as a function of an extent to which one or more links provided by the linking document change over time." In fact, "adjusting the ranking includes penalizing the ranking if the link churn is above a threshold". That's the first time I've heard of them penalizing a ranking for link churn."
Also, does this mean that competitors can now get us penalized?
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puntyup
Joined: Mar 23, 2005
# Posts: 21
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Posted: 2005-Apr-01 05:22
Bhartzer, thanks for the post - great info.
Lizardz
... and who don't think that google will use your googlebar cookies to actually track your behavior. Personally I never expected google to do anything else, so I'm not going to claim any great surprise.
You have got to expect google to use anything they have at their disposal to input data into their algo, including gmail, cookies, toolbar, desktop search, everything! You will be assiimilated!
EyesCoffee,
Also, does this mean that competitors can now get us penalized?
Lets hope this is just designed for the link farms, but I guess competitors can put our site on tons of link farms?
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Logan
Joined: Aug 14, 2002
# Posts: 3749
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Posted: 2005-Apr-01 13:25
so rotating link text? no problem, auto changes of target pages, no problem
That approach might not be a solution for the long term, imo. This particular statement stood out to me in relation to your comment lizardz
"One reason for such spikiness may be the addition of a large number of identical anchors from many documents. Another possibility may be the addition of deliberately different anchors from a lot of documents."
This statement in the application mentions deliberate ('random') different anchors. If it changes to much it is not stable, if it changes too little it is stale.
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rossendryv
Joined: Eons Ago
# Posts: 192
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Posted: 2005-Apr-01 13:50
Just because they have the IP does not mean they actually using all the claims in the patent currently. There are also a lot of claim in this IP and many probably will be proven un-patentable if it ever goes to court.
Its just a large corporation playing politics with IP
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dpeddle
Joined: Eons Ago
# Posts: 269
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Posted: 2005-Apr-01 15:55
Just wanted to toss a theory in for fun....
*if* clickthrough rates (popularity of a page) becomes a part of the ranking algorithm... wouldn't that be a way of google perhaps rewarding adwords customers.... since its a common known fact that if your page is in adwords.. and in the top 10 organic results... your page is much more likely to get clicked......
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dpeddle
Joined: Eons Ago
# Posts: 269
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Posted: 2005-Apr-01 16:08
And the recent purchase of urchin may suggest that analyzing traffic patterns will in fact become a factor in determining ranking.
[ Message was edited by: dpeddle 04/01/2005 08:45 am ]
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swervedrivers
Joined: Oct 27, 2004
# Posts: 237
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Posted: 2005-Apr-01 16:55
If you even keep it 'natural' to an extreme an innocent misstep could have drastic impact on rankings unknown to you
Hear Ye, Hear Ye . . . words of wisdom for many a reason.
Jackie
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2005-Apr-02 14:05
Excellent 
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2005-Apr-02 22:53
An alternative interpretation of some of the ideas:
SEOMOZ Interpretation of the Google Patent
[ Message was edited by: bhartzer 04/04/2005 02:11 pm ... Reason: formatted the link ]
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swervedrivers
Joined: Oct 27, 2004
# Posts: 237
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Posted: 2005-Apr-02 23:15
From the link g1smd provided:
(3.) Spam Detection & Punishment ... Google is employing many new systems of spam detection and prevention according to the patent. These include:
1 - Watching for sites that rise in the rankings too quickly
2 - Watching for registration information, IP addresses, name servers, hosts, etc that are on their "bad list"
3 - Growth of off-topic links
4 - Speed of link gain
5 - Percentage of similar anchor text
6 - Topic/Subject shifts or additions
I'm really worried about #4....
HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA!!!!
Jackie :o)
[ Message was edited by: swervedrivers 04/02/2005 03:56 pm ]
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2005-Apr-03 00:33
>>4 - Speed of link gain
So ... the cure for cancer is published on the web, everyone begins to link to it, Google penalizes the cure for cancer ...
Sounds to me as if users of MSN may live longer.
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toddieg
Joined: Oct 14, 2003
# Posts: 30
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Posted: 2005-Apr-04 22:05
if you don't want to read through the whole thing there's a good summary at www.tg9.net
[ Message was edited by: bhartzer 04/04/2005 02:16 pm ... Reason: Just for clarification, this is Todd's interpretation of the new Google Patent. ]
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Logan
Joined: Aug 14, 2002
# Posts: 3749
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Posted: 2005-Apr-04 23:29
Another indication may include the disappearance of the original topics associated with the document.
This one has stuck out to me in particular as I had a site which recently added a lot of new content in other 'topic' areas to expand the sites audience. The site experienced a deep drop in the rankings for everything (coinciding with the changes experienced by many around feb2), and I suspect the topic of the site was identified by the masterful google algorithm as 'changing' because of large additions to the site and its 'focus'. When i interpret google's patent description, if they notice a complete change in topic then previous links may not 'count' at all. Starting over from scratch from a linking standpoint, basically even if previous links were in place and providing pagerank. My observation was though that the original content stayed in place although the focus of the site shifted (i'd even say drastically) because of additions, but nonetheless not changes to existing/previous content. I think all previous link popularity in place doesn't get factored into google's ranking now because of this 'change/addtion' to the site. The site ranks well w/i yahoo, msn - but google is as if no links. The strange part is many 'quality' links show in the google back link: search and are in google's index .... but evidently don't factor in. I think that is a fairly major change to consider when changing/adding/revamping a site if link pop is going to possibly need to ocmpletely start over from a google algorithm standpoint. Ghost link effect?
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2005-Apr-04 23:49
What you should know is that Google does keep very very old data on file. Take this example:
A friends site has a cache that is only 3 or 4 days old. For one query the site is returned as a normal result, and the snippet represents what is on the real page right now (including a "Last Updated 2005" date). The cache is also an exact copy of the current content.
For a different search query, if fact searching for an email address that was removed from the page over a year ago, the page still gets returned as a match. This time though the page is flagged as a supplemental result. The snippet shows the email address and a "Last Updated 2000" date. This data, which has NOT been on the real page for absolutely ages is showing in the snippet. The cache for this result is still the four-day-old one and of course none of the content seen in the snippet can be found in the displayed cache copy or on the real page.
A page can be returned as a normal result for some searches and as a supplemental result for others (and will show an ancient snippet for that). It is my belief that Google has kept the data from its crawling of the web, maybe not right back to when Google first started, but certainly at least a couple of years worth of data, and they are now analysing that data and using it to detect and score changes over that time. I believe they have been looking at link aquisition for at least a year.
<edit>typos</edit>
[ Message was edited by: g1smd 04/06/2005 04:31 am ]
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