JimWorld Gazette Issue #70 01/06/1999

JimWorld Gazette - Issue #70 - January 6, 1999

Thanks to http://www.pageclub.com/ for selecting VirtualPROMOTE as one of the 500 best sites on the Web.

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Thanks to Alexa <http://www.alexa.com/> for moving VirtualPROMOTE into their 'Top 5000' sites category. Alexa rates sites based on a wide array of data sources like: the number of people who visit a site while they are running the Alexa plug-in, the amount of caching Net-wide of data from the site, and input from Alexa users.

Alexa has a very handy feature that will make your life easier. When you try to reach a page that is no longer available (404) Alexa offers to show you the page as it last appeared in their database. I can't describe how handy this can be.

The plug-in and service is free and you can get a free download at the Alexa site. You should be running it all of the time so that it will register your visits to your sites. That will help you start getting higher placement in their Related Links list.

New At JimWorld
The Search Sage
Building A Resource List The Easy Way
Tips From The Hitman - Part XXXXI
Gazeteer Freebies - Part III
Compete With Big Business By Building Community
Should I Stay Or Should I Go?
Get Linked
Snippets

Link to this issue of the Gazette as http://gazetteworld.com/go/to.cgi?l=g70

NEW AT JIMWORLD

With the assistance of their webmaster, World Search Center's engine has been added to the JimTool Submitter. You can now submit to the 13 largest search engines for free.

Welcome to the newest staff member, Cathy Cokos. Cathy will be watching over several areas of JimWorld and its affiliated sites. She will be reviewing submissions in the Helpware directory and overseeing the classifieds and submissions in the Community Building site.

You can reach Cathy at mailto:cathy@jimworld.com

THE SEARCH SAGE

by Jeffrey Brewer, CEO, GoTo.com

Raise your hand if you spend more than $100,000 each month to market your business online. Three, four, five, any more? Okay, good, there’s another. Looks like six of you. That leaves thousands of you in the similar position of not having huge amounts of money to promote your business online.

To you, I address this question: how are you supposed to compete against the six who raised their hands? What if they are in your business category? What if they already locked up an exclusive advertising deal with Yahoo! to buy all of the keyword banners related to your business? What are your options for competing against them?

One way you can compete is via the search engine route. You can list with all of the search engines and try to become one of the top five search listings for every search term that's relevant to your business. But if you've already tried the submission services and the meta tagging and you're still not even on the first page of results, then you're not alone. You could also try buying all of the "run-of-site" impressions on one of the big search portals. But afterwards, if you feel like you wasted a lot of money on untargeted impressions that yielded a .25% click through rate -- and only two sales -- then again, you're not alone. For the sake of smaller companies trying to compete with the big players, there must be a better way.

This "Search Sage" column will focus on ways for small- to medium-sized businesses to get the most out of promoting their sites on GoTo.com (with a few other good tips thrown in for good measure). GoTo.com is different. It's not just a search engine, and it's not just offering traditional Internet advertising. It warrants a more thorough investigation. I know I'm biased because I'm the CEO of GoTo.com, but please bear with the title and judge GoTo.com's effectiveness for yourself.

Here's a brief synopsis on how GoTo.com works. To get listed on GoTo.com you bid on all of the keywords that are relevant to your site. How much you're willing to spend on a PER CLICK THROUGH basis determines how high in the search results your listing will appear. For example, if you do a search on "flowers" and the top lister is bidding $.25 per click, you could bid $.26 and be the number one listing, or you could bid $.24 and be the number two listing (and so on down to $.01). Remember, you only pay when someone clicks through to your site. And since you're concerned about your budget, you can control how much you are willing to spend.

You also get to write the headline and subhead for your listing. Think about the possibilities, including a way to geographically advertise your business just by the way you word your listing. GoTo.com is truly a direct response machine.

Around this time next month, I'll have more tips for you. And I'll share some more insights into how to get the most out of advertising/listing on GoTo.com. In the meantime, if you want to find out more about GoTo.com, or just do a few searches to see why a recent national study ranked GoTo.com the number one search engine for returning relevant results, try us at http://www.goto.com/. If you have any questions, please feel free to email us at mailto:clientservices@goto.com

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Jeffrey Brewer, CEO
http://www.goto.com
Search made simple.

BUILDING A RESOURCE LIST THE EASY WAY

Maintaining a content rich site can be so demanding that you frequently don't have the time to add new resources to your site. I know that I always find myself in that bind.

Finding the most efficient techniques for gathering that new content is worth its weight in gold. Here's a technique and you only have to send me gold if you really insist.

Let's start with a mini-review of a product that you need to know about: BiggByte Software's InfoLink Link Checker. <http://www.biggbyte.com/> Price: US$49.95. Free trial allows you to run the program 50 times before you must pay for it to continue using it. That is a very generous policy so there is no excuse for not trying it (unless you have a Mac, of course.)

This Windows application can be aimed at your site and will chug away verifying every link on your site, not only the links to other pages on your site, but any link to a page on other sites. The reports are so extensive that I'm not even going to try describing them to you. My fingers are tired already and there are so many I would be here all night describing them. You can, however, find good documentation and report samples on the BiggByte site. Go read them now and come back when you're done.

Welcome back. Hopefully you downloaded the trial copy and are ready to find some helpful ways to use it.

Here's one use I found for a link checker that saved my sanity.

As many of you know, I am hard at work developing additional free tools for you to take advantage of. The one currently making me pull my hair out is the Free-For-All Free Submitter to accompany the Search Engine Submitter already available on VirtualPROMOTE.

I thought the hard part was over when I got the script running using parallel submissions. That will allow you to submit to multiple FFA pages at the same time. That will be invisible to you except for the fact that it will only take a couple of minutes instead of lots of minutes when doing them one at a time, which is how most of the FFA and directory submitters work.

So I'm thrilled. The script zooms through the short test list of FFA sites. All I have to do now is add another 100 FFA pages to the database and away we go.

Not!

FFA pages come and go at an astonishing rate. And the ones that are there break on a regular basis. Then there are the ones that don't accept submissions from 'off-site.' This means I have to go find lots of pages that are still there, are working correctly and will accept automatic submissions.

OK. I can handle that. I'll just go find a bunch of the sites that list hundreds of FFA pages where you can submit by hand. Cool. I have 23 of them already bookmarked, including some of the major search engines that list thousands.

It took me about an hour to figure out that I needed a better way (remember, I'm pretty slow figuring stuff out.) An hour of frustrated clicking on 15 links to find one that wasn't a 404. At that rate you would get the new submitter sometime next summer. What to do?

Time to drag out my trusty link checker and spider some of those lists to find just the ones that are still there. Link Checker came through with flying colors, presenting me a list of 200 links out of 1,500 that it checked. Saved me days of mindless clicking and putting quarters in my son's 'curse jar' being set aside to put him through medical school.

The moral here is not what a genius I am to have seen the obvious. It is to show you why it is important to have a well stocked toolkit to help you work. The Web is demanding enough without trying to pound nails with a screwdriver. Go out and spend a few bucks on software before those dreaded after-Christmas credit card bills come in.

TIPS FROM THE HITMAN - PART XXXXI

Well, I have only been away from the Gazette for two months and it seems like a whole new world has unfolded. What am I talking about? The Christmas season turned out to exceed the expectations of even the most optimistic predictions for e-commerce sales. This means that e-commerce has finally come of age.

It has not always been so. My first efforts to assist a client with e-commerce go back to early 1996, not all that long ago anywhere but on the Internet. Way back then, the WWW was still very, very young and the trust level of the public for making purchases in this new environment was anything but stellar. I was doing reasonably well selling a much needed service but my customers were new Webmasters who had embraced the technology.

My customer had me help him set up his web site, as I suggested and had him add the newest of e-commerce tools the shopping cart order system. I used every trick I knew at the time to drive traffic to his site. We got hundred of reciprocal links, posted to every Search Engine and directory and I had just started doing Search Engine positioning and was able to get him top spots on many engines for his keywords. The hits started to pour in. But, no matter what we tried, sales remained very slim. The customer made a commitment to stick it out until the Christmas season end of 1996, but it seemed nothing he or I did would bring in the online sales. He went so far as offering goods half of what he had sold them for at retail store fronts for years. We both sadly came to the conclusion that the public was just not ready to embrace Internet commerce. Sure people like me who were offering services directly related to the Internet had started to make money but not the average online merchant.

Fortunately, 1997 brought a lot of changes. Companies like Amazon.com and others started pouring hard cash into advertising online commerce. The associate program broke out as a way for expanding advertising by sharing the wealth. The Internet continued to grow at a staggering pace and the overwhelming fact that Internet commerce would save big companies money, and the forecasts that you either got involved with the Internet or go the way of the horse and buggy brought on an even bigger rush of large companies and capital to the Internet fast lane.

I think the real ice breaker was the ever increasing appearance of Web addresses on TV commercials, not to mention ads by companies like Master Card hailing "The way to buy on the Internet." The moving of the Internet message into homes every night during prime time was the real key to the final breakdown of resistance to Internet commerce.

It looks like 1999 will be a very exciting year for the Internet. The figures for growth of e-commerce have been tripled for the next five years over and above the most optimistic predictions of only a year ago. I look forward to a very exciting and fast paced experience that of course ends with the excitement of the whole Y2K thing, but that is another issue altogether.

Hayden Mitchell
The Web Hitman
http://www.webthemes.com

GAZETEER FREEBIES - PART III

-> Xnview - (525kb) - Windows - New

http://perso.wanadoo.fr/pierre.g/download/viewer/Xnview-gb-win.zip

XNview is a program for viewing and converting your graphics files. It supports 58 file formats (PNG, Jpeg, Targa, Alias, Softimage, Tdi, Gif, Unix bitmap, Iff, Rgb, Sun raster, Fits, Photo CD, Photoshop and more). It offers the possibility to apply filters (blur, average, emboss etc.) and effects (lens, waves, etc). Pictures browser, Slide Show and RAW/YUV import.

-> SiteChecker - (3.4Mb) - Windows - New

ftp://www.hyperpres.com/SiteChecker.ZIP

SiteChecker is a utility to verify host HTML files, locate broken links, determine host file sizes, and locate duplicate/unused files. It works with both Unix and NT hosted web sites and is completely configurable for custom web sites.

-> Directory 2 HTML - (296kb) - Windows - New

http://www.htwm.de/~ascheibn/progs/d2html21.zip

Lets you create HTML-Documents which provide you with faster access to some (Internet-related) files. Just select the files you want to be inserted in the document, define the appearance of the document like title, heading, the layout, how to embed the selected files, information about the selected files or the colors of the document, and then the program will create it. New in Version 2.1 is the possibility to embed the files as plain text to create file lists that can be printed out.

To receive more FREE reviews of the best software, desktop themes, web sites, fonts, tips, computer industry news subscribe at http://www.freewareweb.com/newsindex.html

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Kind Regards,
Akshay Sikka
Site Producer, FreewareWeb
http://www.freewareweb.com/

COMPETE WITH BIG BUSINESS BY BUILDING COMMUNITY

Small and home-based businesses are on the run. You had been told that the Internet is a level playing field where anyone can play. But Big Business seems to be winning most of the games - often by merely crowding the "little fellow" out. What should you, as a small or home-based business person, do?

Before answering this question, I will discuss the major battering rams Big Business is using. I place what's happening in context of the historical battle between Big and Small. Then I show that building community is the best strategy for competing with Big Business.

BIG BUSINESS BATTERING RAMS

Big Business has at its disposal many powerful tools, among them:

MULTIMEDIA WEB SITES - Big Business can build elaborate web sites which can change daily. It can offer interactive demonstrations to sell products. It can entertain and influence with graphics. animation, music, videos - and soon, movies.
BIG EVENT SITES - Every day, hordes of people log on to get the news from MSNSBC, and sports news from Sportszone. IBM, earlier attracted a vast audience with a championship chess game.
PORTALS - Big companies, like Yahoo, AltaVista, America Online and Microsoft are building sites that direct visitors to sites these companies choose. Portals are not merely search engines. They make it easy to locate some sites and difficult to locate others. Which sites are easy to locate? Those that pay, either through advertising, or by making special business arrangements.

BATTLE BETWEEN BIG AND SMALL

Big Business and Small Business have always been locked in competition. It may help to follow the ups and down of this battle with reference to the computer, and then with reference to media.

When the commercial computer, in the form of the UNIVAC, first came on the scene in the early '50s, it was a monstrous system, with bays of equipment along walls of a huge room, with a false floor for the interconnecting of cables. It cost a million dollars and required analysts, programmers, operators, and maintenance people to run it. Only Big Business could use it. It was a tool for centralization of power.

Then came the relentless trend in size reduction, price reduction and user-friendliness increase, culminating in the $1000 PC. Lo and behold, a tool for Small Business, a tool for decentralization, a tool for personalized service.

A similar battle has occurred in the media. First we had print, then radio, then TV. In each case, but more so with TV, Big Business made the best use of the medium. We call these media PUSH, because the elite used them to push information and advertising onto the masses.

The Internet is different. It is a PULL medium, that is, each site in the network needs to draw visitors to itself. Because visitors usually come to learn something, it's best to create a Learning Fountain: a web site that attracts and influences visitors by helping them learn.

Big Business did not like this development; it attacked with "PUSH technology," then WebTV, and now with multimedia sites, big event sites, and portals. Advantage seems to be shifting to Big Business.

YOUR WEAPON IS COMMUNITY

Reviewing these past events, we see that Big Business has the advantages of money and influence; it succeeds best in a PUSH medium. Small Business has the advantages of fast reaction and developing personal relationships; it succeeds best in a PULL medium.

As a PULL medium, the Internet favors Small Business. Why not apply your natural strength, your ability to work with people on a personal basis? Why work with one person when you can work with many and thus multiply your effectiveness? Why not build a community?

You may build a community with:

Clients/prospects
Cooperative vendors
Affiliates

CLIENT/PROSPECT COMMUNITY

How do you interest visitors that come to your site? You build a Learning Fountain. A Learning Fountain acts as a learning catalyst. It does not teach or preach, but arranges conditions to make it easy for the visitor to learn. There are five types of Learning Fountains:

REFERRER - A directory or search engine.
INFORMER - Presents useful information.
ADVISOR - Offers visitors advice and solves their problems.
CONTEXT PROVIDER - Presents a problem-solving tool, that enables visitors to solve their own problems
LEARNING COMMUNITY STIMULATOR - This is designed specifically to get visitors involved helping each other.

How do you maintain the interest of those who have visited? By building a community to discuss and solve problems members have in common. You may use mailing lists or newsletters. But the best tool is an attitude of helpfulness.

Why do it? The community will help you with your marketing problems. Even more important, you will develop loyal clients.

COOPERATIVE VENDOR COMMUNITY

The Learning Fountain helps visitors learn, and influences them to join the client/prospect community. But how do you get people to your site in the first place? Again by building a community.

The vast majority of visitors come to your site via links. The question then becomes: With whom do you link? The answer is you link with complementers.

What are complementers? Complementers (see Coopetition, by Adam M. Brandenburger and Barry J. Nalebuff, http://mayet.som.yale.edu/coopetition ) help increase the pie for you as well as for themselves. Examples are:

Golf product vendors and sneaker vendors
Software producers and computer manufacturers
Real estate brokers and furniture dealers

Search for complementers. After you find them, don't merely exchange links. Get them to join in a community where all members help each other obtain leads and referrals.

AFFILIATE COMMUNITY

How can you increase the number of visitors and the number of sales transactions? The answer once more is through community.

An affiliate is a vendor who obtains customers for a product or service, which is delivered by another company. Amazon.com has about 30,000 affiliate sites sending it book buyers.

Rarely can you find an affiliate program which is organized in the form of a community. The initiator of the program is in charge. Your choice is to be an affiliate and follow their rules, or not to be an affiliate.

This may be a great opportunity for you. Perhaps you may want to establish an affiliate community. You must be ready to run a mailing list or newsletter and be available to help each member succeed.

SUMMARY

Because the Internet is not a PUSH, but a PULL medium, it is made-to-order for Small Business. Big Business is trying to use its money and influence to drown out Small Business. Your best weapon in this battle is to build communities among clients/prospects, cooperative complement or vendors, and affiliates.

Live your vision,

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Paul "the soarING" Siegel
Subscribe to LearningFOUNT
Discussion list on Business Strategy
Send blank email to:
mailto:subscribe@learningfountain.com

SHOULD I STAY OR SHOULD I GO?

The Do's and Don'ts of Linking

A survey by Cahner's Publishing in 1996 revealed that 18% of the web sites they surveyed had no plans to provide links to other web sites <http://www.cahners.com/research/8140.htm>. What do they know that we don't?

The politically correct answer to this question is "not too much." Arguments against linking to other web sites fall into two major categories. First, is the notion that by offering links you are encouraging people to leave your site. This is, to use a technical term, "poppycock."

Web sites adopting this approach must be looking for "one time visitors" and not repeat customers. And the bottom line on repeat visitors has always been the bottom line. If your content is not compelling enough to keep them at your site, they will leave anyway!

The second argument is that there is not enough money in links to justify the effort. Is this the case? I did some research and here's what I found out.

For the second consecutive year, the Georgia Tech survey on web site usage revealed that the single biggest vehicle to traffic on the web was through links (86% as compared to 83% for search engines). More visitors equal more potential customers in your funnel. Check it out.
My own research reveals similar results. A survey of ten ezine publishers indicated on average that a whopping 80% of their traffic comes from links in other newsletters or at other web sites.
Even many of the major search engines, Excite, HotBot, Lycos and WebCrawler to name a few, recognize web site popularity (number of links referring to its pages) as a factor in ranking sites within their listings.

Now that I've got your attention, let me say this. Links done the right way can lead to a big increase in traffic. On the other hand, links done the wrong way can lead to frustrated visitors that may never become customers. Here's some help to make sure your links produce the former and not the latter :-)

DO's and DON'Ts OF LINKING

DON'T link to other sites "blindly" or without their knowledge. Regardless of your opinion on the legality, its just not good business.

DO request permission to provide a link for your customers. When requesting, you need to do two things: convey your customer's interest in what they have to offer and give them a reason to provide a link to your site as well.

HINT - I have put together some sample requests that myself and others have used to request links. Feel free to steal them at <http://unlimitedtraffic.com/request.html>

DON'T link to every web site or newsletter that interests you. Your links should not represent your "favorite places."

DO look for information, products and services that add value for your customers. Ask your customers what else they look for online. Search the web for keywords that are related to your own.

HINT - Use a multi-search tool like http://dogpile.com to search the web for keywords that your customers might be using.

DON'T use frames in an attempt to ensure that your visitors remember who sent them there. You won't win a lot of friends with this tactic.

DO remember that the web is only as good as the quality of the links that join its vastness together. Without links, it would just be a collection of millions of stand alone documents.

HINT - A much better solution to this issue is to target a new window with your link. To do this, just change your HTML so that it looks something like this (if you were indeed linking to Yahoo) http://yahoo.com" target="_blank">

DON'T bury your links deep within your site or include hundreds of one word links in one area. I have to be honest with you, some of the sites I've seen lately leave me feeling "lost in the land of the links."

DO consider grouping links together by subject matter or integrating them within the content of your material. And don't forget, you can link to email addresses, autoresponders and newsgroups, too.

HINT - Provide more than the name of the site for the link. Try and describe the link in such a way that your customer doesn't have to waste time guessing where he might be headed or where to go once he gets there.

And remember that the best place to link to is quite often NOT the home page of the other site. Take your customer directly to the information they want ... don't make them try to guess where to go next.

DON'T bury your head in the sand and join the 18 percent of Web Masters not willing to invest in links to other sites.

DO recognize the value of linking and the increase in traffic it can very cost-effectively provide. In fact, much of the cost in linking to other sites involves only your time and not much money.

HINT - Keep an open mind about all links ... free, reciprocal or otherwise. If your goal is to increase traffic at your site, they can be one of the best tools in your marketing arsenal.

I have found that a reciprocal link with someone is often just the "tip of the iceberg." Some of my most profitable joint ventures have been started with a link and an "online handshake."

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Chris Ayers is a promotional consultant and publisher of the weekly newsletter, "Unlimited Traffic!" To subscribe to his free newsletter, send any email message to mailto:traffic-on@mail-list.com

GET LINKED

California Culture Net
http://www.californiaculture.net/

This beautiful web site is tightly focused on indexing cultural resources on the web with a special focus on California, but open to all. They list cultural sites in their directory and then spider each site for inclusion in their full-content search engine. You really need to be listed here if your site fits.

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32bit.com
http://www.32bit.com/

If you publish freeware, shareware or other category of Windows 32-bit software, this nicely done site will let you add it to their directory in real time.

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Ice Fishing
http://www.icefishing.com/

This family of sites goes far beyond ice fishing. Almost anything you want to find concerning fishing is in one of their directories. They have taken the approach of registering a domain name for each category in their directory. Submit your site to them if your site has anything to do with fishing.

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Ragged Claw Multimedia

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Electric Pen
http://www.execpc.com/~catrina/pen/

If your site deals with literary subjects, or if you have posted your stories to your site, then this site has lots of resource and publishing directories that you'll want to submit to. A bit hard to read with the black type on dark green background, but you'll figure it out.

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UK England Ireland Scotland Wales Eire Search
http://www.bchip.com/dats/link_data_base/HTML/

This is a brand new directory, so get your submission in early.

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Site Shack
http://www.siteshack.com/

A recent directory that lets you make changes to your listing. Looks pretty active, so get signed up. It's free.

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3D Web Search
http://www.3d-search.com/websearch/

Good category selections and enough entries to be drawing some traffic. Get listed free.

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2U4us' Business Opportunity Directory
http://www.freeyellow.com/members/wadevc/

Submit your business opportunity. Placement of listings is rotated monthly so everyone gets a chance to be on top.

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Outdoor Resources Online
http://www.outdoor-resources.com/

A nice directory of just about anything you can do outdoors. Submit free.

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Accounting Firms on the Internet
http://www.prosystems.com/cpas/links.htm

A directory/classified ads listing accounting firms that have Web sites. Listings are free.

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Earth Mall
http://www.earthmall.com/

Add your shopping site to this free directory.

SNIPPETS

Secure Order Forms Hosted
http://softwaresolutions.net/hosting

In a recent survey on e-commerce, lack of security was cited as a major concern among Internet users. If you are selling online it is imperative that your sensitive forms are on a secure server.

If your hosting service does not offer you access to proper form handlers or a secure server, or your service charges outrageous fees to give you access to such, Software Solutions can help.

For a small set-up fee (usually $25) and only $5 per month, they will configure, install, test, and host your online order form on their SSL secure server.

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Want To Be A Writer?

A popular ezine about Internet marketing (not the Gazette) is looking for a paid writer to oversee their weekly ezine. Applicants should have good writing skills and a thorough knowledge of Internet marketing. If this sounds like you and you wouldn't mind picking up a weekly paycheck, send me your information and I will forward it to the editor of the ezine. mailto:jim@jimworld.com
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Internet Marketing Challenge
http://www.marketingchallenge.com/ezines

IMC is building a database of ezines which accept advertising. Having watched the development of the IMC service, being launched by the same team that developed Link-O-Matic, I am confident that this ezine database will generate significant sales of advertising space. Go get your ezine listed. It's free.

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Pixels3D
http://www.pixels3d.com/

This is for all of my Mac fanatics. Free high-end animation software! Pixels3D is a professional 3D modeling, rendering and animation system for Power Macs. There is a new 3.0 version of the software coming out in mid-January, so the company is letting everyone download the current version (2.1.4) for free. I've already download my copy for my Power Mac. You have until January 15 to get your free copy and make sure to download the PDF manual as well. I've used Pixels3D in the past and it is great software but not for the person unwilling to put some time into learning. Because it can do so much, and do it well, it is complex to learn. If you've never played with a real modeling and animation system, this is a good place to start. It is a lot of fun and you might be the one to design the next big box office hit movie.

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From A Gazeteer:

"I was very interested to see and read the article on How to Make Your Name 'Stick'. I agree with this and have used this principle myself and advised others too.

"For example, my business name is 'A Clayton's Secretary'. Here, in Australia, some years ago we had a non-alcoholic drink called Claytons and it was 'the drink you had when you weren't having a drink'. People automatically know that I'm 'the Secretary they have when they haven't got a Secretary'. It helps them to remember my business name.

"For Global purposes I have registered another name because I also head a network of home-based secretaries today and they are called The Internet Home-Based Secretaries Network. But mostly we go by 'A Clayton's Secretary' which is registered that way because it is used as a term.

I liked the idea about rhyming too. One of the team has the name Rebecca and we were discussing names, or ways to promote her business. I suggested 'Beckon Rebecca' as I felt it would help people to think of calling her when they needed assistance. I've assisted with other business names too, sometimes clever acronyms, sometimes play on words.

"It was good to read a confirmation of what I thought was an important part of marketing your business. By the way, my name came by accident...... I was writing my first brochure and finished it with '...let me be the Secretary you have when you haven't got a Secretary!' My name came to mind immediately and has been with me since."

Kathie M. Thomas (Director)
'A Clayton's Secretary'
The Secretary you need when you haven't got a Secretary!
http://www.asecretary.com.au/about.htm