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Issue # 205 (09-29-2003)

Peer (to Peer) Pressure

Balancing between what's required of you, what's expected of you, what works, what doesn't, and more importantly... what YOU want to do, can make for some very long nights for we Web masters.

Johnny's Ramblings
Standards schmandards. Who needs 'em? Apparently, we all do. There are standards for everything nowadays. Some are etched in stone, such as XML, XSLT, and RSS, which are solidly backed, supported, and accepted. Some are everlasting "proposals" (see: w3.org), where compliance is recommended, but optional. Some are simply expected, for example, advertisers expect to have their banners shown "above the fold," and users expect Web site navigation to be on the left and clear. Where do we stand in 2003 with all of this, and more importantly, is it a good thing or a bad thing? Does conforming to a rigid standard make your Web site run any faster or better? Does conforming to expected standards really translate into better click-through rates for advertisers and more sales for you? Or, are we all turning our Web sites into bubble cars, differentiated only by our domain names and colors?

If you asked me that question two months ago, I would most certainly have fired back quickly, stating confidently that we're all a bunch of mindless drones, conforming to "standards," and eliminating our creativity. Good Web sites essentially all look the same some have better graphics than others, but all follow a similar "mold:" logo top left, banner top center, navigation on the left side, content in the middle. Boooooorrrrriiiiiinnnnngggg. I would have called on everyone to add some identity, something unique, something "you" to your Web sites. The Internet should be exciting, not routine.

Asking myself that same question today reveals a different answer. I've always been a proponent of conforming to coding standards (HTML, XHTML, XML) as well as programming standards for PHP and Perl, but only recently have I come on board to believe that the expected standards placed upon us by our Web site visitors have merit too. Having something as commonplace as a discussion forum, but making it work differently than people are used to (how they "expect" it to be) might be cool and fun, but it doesn't inspire activity. Having a Web site that is kick-butt cool with DHTML effects and alternate navigation might be fun to code, but it's not going to translate into sales, and it's more likely to translate into a frustrated buyer a buyer that just might buy from someone else. So, while I'm not yet 100% on board with the cookie-cutter mentality, I am coming around.

Where do you stand on this issue? Share your thoughts with us here:
http://www.jimworld.com/apps/searchengine.forums/action::thread/forum::gazette/thread::1064860522/


Read the Johnny's Ramblings section from the Last Issue or in the Following Issue


JimWorld Member comments and feedback ...

Posted On: 04/19/2006 04:35
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:43
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:57
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:10
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 01/04/2008 08:04
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:

"Hi James,

Thank you for your email.

James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.

I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.

Best Regards,
Peter
Technical Support Specialist
Spam Arrest"

In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.

I behooves you to publish a retraction.

Jim Bolton

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