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Topics in this issue
Johnny's Ramblings In the Crosshairs A Word from Our Sponsor Coders Corner Scumbag of the Week |
Issue # 209 (02-13-2004)
Changing the Internet, One Thing at a Time |
| Johnny's Ramblings |
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First, a quick apology for being so late with this issue of The Gazette. I don't have an excuse ... I've just been really swamped with a lot of "behind the scenes" programming at JimWorld, and doing a lot of rewrites on our software documentation. Looks like I'm pretty well out of the woods now, so we should be getting back to a regular schedule again.
I'd like to thank everyone for taking part in our survey last month. We learned a lot about what you expect from The Gazette, and as I expected, some of the opinions on where this publication needs to go are split right down the middle. Half of you want a Gazette every week, the other half would rather wait for a "Meaty Issue" even if it takes 45 days to put together one time or 10 days the next time. Similarly, about half of you want the Gazette to be nothing but reports on Search Engine News, Scammer Expose's, and other "information," while the other half of you want more tutorials and how-to's than anything else. What this tells me is that the current format of the Gazette makes half of you happy, half the time, and the other half you happy the other half of the time. (In other words, it's pretty good as is.) That said, I'm never happy with the status quo (just ask the Staffers here...) so I'm vacillating with the notion of having two (maybe three Gazettes) that are more targeted: One for reporting on news, scumbags, etc., one for tutorials, coding examples, and 100% "how-to's", and maybe another one that's more of a ranting, opinionated editorial type of thing. For the next couple of issues, we'll keep things as they are. Then we'll begin the works on a split, do a couple of sample issues that way, and see how you like it. The Gazette is as much yours as it is mine, so I'm going to be looking for a lot of feedback as we move forward with it. Maintaining two or three Gazettes might be a lot of extra work, but at the end of the day, we want everyone to get what they want -- even if that means you only subscribe to one or the other. And now... for a few random ramblings... Why is Google getting itself all worked up into a tizzy over "booble.com"? You have to admit that it's funny, and so what if they make a few bucks on it. The ironic thing about it is that in an effort to "save their brand," Google has put itself in a position to have to basically make the case that they want the porn/adult business all to themselves. That's got to make potential investors real happy ;) If I get one more email from someone that claims to be eBay or PayPal that tells me my account is going to expire so I have to email them my bank account number right away, I'm going to jump through my monitor. Do people really fall for this scam? Free SEO Tip of the Week.... I get tons of email and PM's from people asking me what SEO keyword stuffing software works best and wondering why they have "my search phrase" on their page 300 times, yet no search engine puts them in the top 10. Wake up, folks, SEO isn't rocket science. Start by describing your products and/or services in actual, readable text that humans with an 8th grade reading level can understand, and use your keyword phrases in your descriptions to describe them. Consider this phrase in black text on a white background: "XYZ Product, the premier office cleaning solution, at $9.99 per bottle, will make cleaning your office much easier due to it's concentrated power. Being concentrated, XYZ Office cleaning solution makes great financial sense as well, because a little goes such a long way." That's easy to read for the user, has the keywords and phrases in it for the search engines, and isn't as spammy as saying "office cleaning solution product XYZ is the best office cleaning solution you can buy to clean your office. Other office cleaning solutions cannot clean your office as well as our office cleaning solution, so when you consider buying an office cleaning solution, product XYZ is the only office cleaning solution you should be thinking about. It's a concentrated office cleaning solution that will clean your office easily." Do you really want that to be what people see when they hit your site? Oh, that's right, you can just make that text white on the white backgound, and then they'll just see the picture of the bottle. Yeah ... THAT makes sense :) |
Read the Johnny's Ramblings section from the Last Issue or in the Following Issue
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