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Some people are goofy --> buying property that doesn't exist

What is the most you're willing to pay for a virtual item in a videogame or virtual world? Five, ten dollars? How about $26,500?

That's the amount David Storey, a 27-year-old graduate student living in Sydney, Australia, paid for a virtual island, the "Most valuable object that is virtual," according to Guinness World Records.

The comment at the end of the article says this:

Castronova had perhaps the simplest explanation. "Why do people buy diamond earrings?" he says. "They are something that make you feel good."

Personally, I can't figure that one out either. Why buy a ring said to cost $50,000+. Can't do anything with it. Can't drive it, can't eat it, can't actually do anything with it, but still, people buy them for boat loads of money... go figure.